24 August 2015
 
 
Which types of emails from brands are consumers most likely to forward? Are personalization, segmentation, audience size, and subject matter virality factors? To find out, Litmus examined the...
 
  
Hello, readers, look at your content, now back to mine, now back at your content, now back to mine. Sadly, it isn’t mine, but if you stopped using Mad Men era marketing tactics, and tried to go viral, it could look like mine. Taking us back to reality,...
 
  
Under Armour athletes Stephen Curry, Tom Brady, Jordan Spieth and Misty Copeland star in a new marketing campaign launched today by the Baltimore-based sports apparel brand. The "Rule Yourself"...
 
 
  
Take a browse through YouTube for music videos and it won’t take long for a Beats By Dre branded set of headphones or speakers to pop up – usually as a backdrop to provocative pop stars such as Miley Cyrus and Nicki Minaj twerking. But while the Apple...
 
 
One of the central concepts of marketing and sales is the funnel — through which companies are supposed to systematically move prospects from awareness through consideration to purchase. But...
 
  
How well do you know your customers? Sure, you may have a grasp on some basic demographic information and order history, but how well do you really know them? Enough to deliver experiences tailored..

   According to legend, Ernest Hemingway once made a $10 bet with several writers that he could write a whole story in six words. He wrote “ For sale. Baby shoes. Never worn. ” on a napkin, passed it around, and collected his winnings. Whether or not the...
 
 
 
Social media has the power to make or break a brand. Today, more than 71% of all adults online use Facebook, and over 250 million people use Twitter. Yet, as powerful as social media is, many people...
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