21 August 2015
 
  
It’s no secret that launching a new website is a big undertaking, involving numerous skill sets from smart messaging, positioning and copywriting to intuitive design, user interface and architecture....
 
  
Among his other talents, Amazon CEO Jeff Bezos has been an effective public face of his company. No matter what you may have heard about Amazon, it was hard not to smile when Bezos brought his...
 
  
Arizona, the Grand Canyon State, is reviewing its...

   Google Photos recently gained a certain level of autonomy by exfiltrating itself from Google+. Now, in similar fashion, Google Hangouts has its own, well, hangout. That's right, the chat/talk/video...

   The Chicago Cubs have upped their sponsorship arrangement with Toyota. And one result of the new...

  Pittsburgh —  Michael Leedy, chief marketing officer of American Eagle Outfitters Inc., will step down from his position effective Sept. 15,.
 
 
 
Picture this scenario: Natalie, a B2B marketing manager at a company in Atlanta, is having a great year. She has been tasked with building a content marketing program and she and her team dove right...
 
 
Vancouver, BC Canada   Hootsuite is more than a social media company. We’re more than a tech company. We’re a collective of creators and makers, builders and hackers, teachers and...

  
 
 
  
In part one , I provided insight into the why and what of a lead-to-revenue assessment. I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. If...
 
  
[embedded content] Over the past year, PC maker Lenovo has moved from making long, product-focused videos to short "snackable" videos tailored to where the buyer is in the sales cycle, and it's...
 
 
The Marketing Dilemma. Managing Content, Complexity and Compliance. The Marketing Dilemma Marketing departments are producing more content for multiple channels of distribution at a faster rate...
 
  
So, you spend hours on social media to reach out, but don’t know whether is that successful or not? How many times you tried measuring success of your campaign and failed to measure properly? If that is your case, don’t worry as you are not alone. In a...
 


 
<< Back