20 August 2015
 
 
This is a guest post by infosec PR specialist Melanie Ensign . Anyone who’s worked with me knows I have little tolerance for “tech PR” professionals who don’t put in the effort to develop the...

   www.pewresearch.com Pew Research Center has released its 2015 study on Social Media and Mobile Messaging. “Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It...

 
  
Ask just about any marketing guru and you’ll hear one piece of wisdom: Add spice to your campaigns to get the attention of your audience. These days, consumers are bombarded by thousands of marketing messages on a daily basis. So many, in fact, it’s...
 
 
  
I usually have two laptops at home (one personal machine, one work machine) within reach at all times, but I tend to spend more time browsing the web on my phone. If I’m texting, SnapChatting, or IMing on Slack, it’s usually easier to have everything...
 
  
Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at...
 
  
" Marketer's Note " is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem. This week, it is written by Melissa Parrish, executive director of...
 
  
In all my years working in the manufacturing sector, I never once heard anyone in the marketing departments say the word “strategy”. Well, I did hear that word, but they didn’t really mean it. Usually their “strategy” was “create some more brochures for...

  
"You win or you die. There’s no middle ground," goes the oft-quoted saying from the HBO juggernaut Game of Thrones . While crisis communications may not always be a life-or-death situation, the...
 
  
Great SEO work is about more than just the content on the pages of your website. Other parts of the marketing universe factor in as well. Here are a few of the areas that matter and that will have an impact on the success of your SEO efforts. Social...
 
  
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  So, you want new customers, don’t you? With everyone vying for the attention of customers, the way to be the signal through the noise of marketing to these prospective customers is to do things that..


  Snapchat and Wickr are tearing up the social marketing playbook. While it's no news that social media use has become fractured, a new Pew Research Center report  shows just how increasingly...
 
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