19 August 2014

Baskin-Robbins appoints new Marketing Manager
QSR Media - 19 Aug 2014 06:05
The appointment comes after the announcement of plans to increase the chain's store network by 25% over the next year. Geraldine Van Der Merwe joins the Baskin-Robbins team after her role as...

 

Five Customer-Centric Marketing Lessons from Apple to Zappos
Forbes.com - Stan Phelps - 19 Aug 2014 01:50
Traditional marketing is on life support. The rules of the game have changed. Tell and sell marketing no longer works. Today’s consumer is empowered. Empowered to find their own information,...

 

Social media trends in the US: Facebook dominates mobile as Snapchat surges
Net Imperative - 19 Aug 2014 15:29
The study, from JP Morgan, found that Facebook accounted for 20% of overall mobile time share while several other social networks lost a little ground. However, Snapchat's time share has more than...

Paralysis By Analysis: How Too Much Data Can Stifle A Marketing Campaign
CMO.com - 19 Aug 2014 15:36
Whether you’re an account manager trying to fight through the numerous metrics-related...

 

Gap asks consumers to ‘dress normal’ in marketing push
Marketing Week - 19 Aug 2014 15:11
Gap is launching a celebrity-fuelled campaign aimed at consumers that dress normally as it looks to grab the initiative back from Uniqlo, H&M and Zara and boost sales. Gap says the new ‘dress normal’ strapline will be used in future campaigns as the...

 

Placeable Webinar with AAA: How Targeted Local Marketing Drives Success
Concord Monitor - 19 Aug 2014 15:05

 

Carmel sports marketing firm plans expansion
Indianapolis Business Journal - 19 Aug 2014 14:41
A sports and entertainment marketing agency plans to expand its headquarters in Carmel, increasing employment by 36 jobs by the end of 2018, it announced Tuesday morning. U/S Sports Advisors said it...

 

See's Candies Expands Marketing Relationship with Yes Lifecycle Marketing
Financial Content - 19 Aug 2014 14:39
CHICAGO, Aug. 19, 2014 (GLOBE NEWSWIRE) -- Yes Lifecycle Marketing, an Infogroup company and multichannel marketing solutions provider, today announced See's Candies has renewed and expanded their...

 

Marketo and Call Loop Partner to Seamlessly Integrate and Automate...
PRWeb - 19 Aug 2014 14:47
Call Loop Extends Marketo's Marketing Platform to Make Multi-Channel Mobile Messaging Easy Call Loop, the leader in mobile messaging, announced today that it joined the Marketo LaunchPoint Ecosystem,...

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