18 August 2016
 
 
  
Macy’s Inc. hired Toys “R” Us Inc. executive Richard Lennox as its chief marketing officer, bringing in a department-store industry newcomer to help the chain rebrand itself in a changing retail...
 
 
Lenovo Group Ltd (??) said that it expects its loss-making smartphone...
 
  
Benjamin Franklin is reputed to have said, “ Tell me, and I forget. Teach me, and I remember. Involve me, and I learn. ” Those words can be applied to many sectors of life -- and business. But let's...
 
 
NEW YORK, Aug. 18, 2016 /PRNewswire/ -- Until recently, linking public relations to revenue has been easier said than done for communicators. While clips, coverage and ad equivalency value have been...
 
  
Twitter's deal with PepsiCo for Promoted Stickers is eerily similar to native advertising. Image source: Twitter. Social media has always been an odd business. Unlike other media types --...
 
 
  
Back in 2004, Dove Challenged traditional marketing techniques when they launched their Campaign for Real Beauty . These ads, which featured models of different sizes, ages, and ethnic backgrounds,...
 
 
 
"Storytelling" is often used loosely as a term for good writing. Which makes me wonder: Do marketers actually understand storytelling in the context of content marketing? Yes, it's a borderline...
 
 
  
Disney’s tragic alligator incident. Kleinpeter’s sour milk saga. Blue Bell’s ice cream recall. The Deepwater Horizon oil spill. Every day, crises of all kinds can—and do—impact companies regardless...






 
<< Back