17 August 2015
 
 
Hotel group Marriott International has named Tricia Primrose as global chief communications and public affairs officer. Primrose joins...
 
  
Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible,...
 
  
Reach and conversion are among the vital metrics of PR that need regular tracking. Tracking reach has the benefit of providing insight into how PR is helping top level brand awareness. Conversions...
 
 
 
Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average? To find out, Moz and Fractl analyzed 75,315 job listings posted on...
 
 
By Howard Stutz "What happens in D.C., stays in D.C.," probably won't fly. Las Vegas-based marketing firm R&R Partners will play a role in launching the $1.3 billion MGM National Harbor...
 
 
Recently, Piper Jaffray Cos., an investment bank and asset management firm, said virtual reality will be the “next mega tech theme” and grow into a market worth $60 billion in 10 years . If...
 
 
A Seahawks fan holds a sign created by Woodinville-based BDA Inc., one of the myriad branded sports merchandise items pioneered by the company. (BDA Inc.) When the NFL wanted to do something...
 
 
It was hard to leave because it felt like a cause for me at that point. The opportunity that came to me next was just something that I couldn't pass up. Diana Mulvihill Near the end of my time...
 
  
Recognized by her peers as one of the most dynamic marketing executives in the music business, Amani Duncan was named Director of Promotional Marketing for C.F. Martin & Co . in January 2011 and was promoted to Vice President of Brand Marketing in April...
 
 
 
  
In times of stress, one's judgment is impaired, no matter how cool the head might seem. This holds true for both individuals and organizations in crisis mode, and the temptation to act out on social...
 
  

 
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