16 August 2016
HMD Global Hires Former Rovio CEO to Head Nokia Marketing Effort
Wireless Week - 16 Aug 2016 13:18
HMD Global is stacking the deck for Nokia’s smartphone comeback. The Finnish firm – which recently a 10-year license for the sole use of Nokia’s brand name on smartphones and tablets – has hired...
Wireless Week - 16 Aug 2016 13:18
HMD Global is stacking the deck for Nokia’s smartphone comeback. The Finnish firm – which recently a 10-year license for the sole use of Nokia’s brand name on smartphones and tablets – has hired...
Forbes Career Opportunity: Product Marketing Manager
Forbes.com - 16 Aug 2016 13:03
Forbes Media seeks a strategic and creativeProductMarketing Managerto...
Forbes.com - 16 Aug 2016 13:03
Forbes Media seeks a strategic and creativeProductMarketing Managerto...
Why sports marketing must cater to the new 24/7 sports fan
The Drum - 16 Aug 2016 12:47
Sports marketers will have to create more original content around live events if they are to meet the demands of the modern day 24/7 sports fan, according to a new study mapping out the future trends of sports marketing. Sports fans are increasingly...
The Drum - 16 Aug 2016 12:47
Sports marketers will have to create more original content around live events if they are to meet the demands of the modern day 24/7 sports fan, according to a new study mapping out the future trends of sports marketing. Sports fans are increasingly...
Vincent Gillet Joins Hertz International Marketing Team
TMC Net - 16 Aug 2016 12:09
It was announced this week that Vincent Gillet has been appointed to the role of vice president of international marketing at Hertz. In this position, he will manage the car company’s international...
TMC Net - 16 Aug 2016 12:09
It was announced this week that Vincent Gillet has been appointed to the role of vice president of international marketing at Hertz. In this position, he will manage the car company’s international...
How to Turn LinkedIn Groups into a Marketing Power Tool
Inc.com - 16 Aug 2016 11:29
Most business owners know they should join social networks to promote their companies. Each network offers different opportunities: Facebook is the most popular, so it offers the best opportunity to...
Inc.com - 16 Aug 2016 11:29
Most business owners know they should join social networks to promote their companies. Each network offers different opportunities: Facebook is the most popular, so it offers the best opportunity to...
Brand Intelligence: The genius marketing strategy behind Pokemon GO
Business Reporter - 16 Aug 2016 10:28
Management 16 August 2016 | Pokemon GO has taken the world by storm. People have been searching their neighbourhoods for the monsters. It turns out Pokemon are everywhere: in our houses, cars,...
Business Reporter - 16 Aug 2016 10:28
Management 16 August 2016 | Pokemon GO has taken the world by storm. People have been searching their neighbourhoods for the monsters. It turns out Pokemon are everywhere: in our houses, cars,...
Branded content or native advertising – what works best for your brand’s personality?
Yourstory.in - 16 Aug 2016 06:34
If you think you’re yet to see examples of native advertising, chances are that you are seeing them right now on the other tab of your desktop screen. These days, differentiating between native...
Yourstory.in - 16 Aug 2016 06:34
If you think you’re yet to see examples of native advertising, chances are that you are seeing them right now on the other tab of your desktop screen. These days, differentiating between native...
CMOs Fail to Go Beyond Brand Awareness on LinkedIn
Business 2 Community - 16 Aug 2016 11:16
count!) Lithium is using LinkedIn to fill the Funnel and then letting Marketing Automation Programs take over Their CMO, Kathy Keim, understands that the volume of leads from these updates are less than other social media platforms. And she...
Business 2 Community - 16 Aug 2016 11:16
count!) Lithium is using LinkedIn to fill the Funnel and then letting Marketing Automation Programs take over Their CMO, Kathy Keim, understands that the volume of leads from these updates are less than other social media platforms. And she...
How To Adopt ABM Predictive Analytics at Your B2B Organization
Business 2 Community - 16 Aug 2016 07:51
adapting their strategy to include predictive ABM analytics. [ ] MARTECH FOUNDATION Marketing Automation Program Optimization Technology (A/B testing, content platform, etc.) [ ] ATTRIBUTION SOLUTION Omnichannel tracking (online and...
Business 2 Community - 16 Aug 2016 07:51
adapting their strategy to include predictive ABM analytics. [ ] MARTECH FOUNDATION Marketing Automation Program Optimization Technology (A/B testing, content platform, etc.) [ ] ATTRIBUTION SOLUTION Omnichannel tracking (online and...
A Blueprint for Crisis Communications in Local Government
Government Technology US - 15 Aug 2016 18:24
A version of this post originally appeared on Media Cause . The willful suspension of disbelief is what makes everyday living feel normal and safe for most people whose jobs aren’t focused on...
Government Technology US - 15 Aug 2016 18:24
A version of this post originally appeared on Media Cause . The willful suspension of disbelief is what makes everyday living feel normal and safe for most people whose jobs aren’t focused on...
Financial Services Content Marketing Pays Off
Target Marketing Magazine - 16 Aug 2016 10:09
This is an example of a native ad from a financial services marketer, showing up in the Yahoo Finance feed on mobile Yahoo says marketers’ use of native advertising is exploding, and the...
Target Marketing Magazine - 16 Aug 2016 10:09
This is an example of a native ad from a financial services marketer, showing up in the Yahoo Finance feed on mobile Yahoo says marketers’ use of native advertising is exploding, and the...
Brand Content Isn’t Journalism, But It’s Still All About the Story
Mediashift - 15 Aug 2016 10:17
The following piece is a guest post from Anita Malik, VP of Operations at ClearVoice. Guest posts do not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts...
Mediashift - 15 Aug 2016 10:17
The following piece is a guest post from Anita Malik, VP of Operations at ClearVoice. Guest posts do not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts...