In the Loop: Hertz news, Forbes career opportunity, Pokemon GO marketing genius, predictive analytics for B2Bs

16 August 2016
 
 
 
 
HMD Global is stacking the deck for Nokia’s smartphone comeback. The Finnish firm – which recently a 10-year license for the sole use of Nokia’s brand name on smartphones and tablets – has hired...
 
 
  Forbes Media seeks a strategic and creativeProductMarketing Managerto...
 
  
Sports marketers will have to create more original content around live events if they are to meet the demands of the modern day 24/7 sports fan, according to a new study mapping out the future trends of sports marketing. Sports fans are increasingly...
 
 
It was announced this week that Vincent Gillet has been appointed to the role of vice president of international marketing at Hertz. In this position, he will manage the car company’s international...
 
  
Most business owners know they should join social networks to promote their companies. Each network offers different opportunities: Facebook is the most popular, so it offers the best opportunity to...
 
  
Management 16 August 2016 | Pokemon GO has taken the world by storm. People have been searching their neighbourhoods for the monsters. It turns out Pokemon are everywhere: in our houses, cars,...
 
 
  
If you think you’re yet to see examples of native advertising, chances are that you are seeing them right now on the other tab of your desktop screen. These days, differentiating between native...
 
  
count!) Lithium is using LinkedIn to fill the Funnel and then letting Marketing Automation Programs take over Their CMO, Kathy Keim, understands that the volume of leads from these updates are less than other social media platforms. And she...
 
  
adapting their strategy to include predictive ABM analytics. [ ] MARTECH FOUNDATION Marketing Automation Program Optimization Technology (A/B testing, content platform, etc.) [ ] ATTRIBUTION SOLUTION Omnichannel tracking (online and...
 
 
A version of this post originally appeared on Media Cause . The willful suspension of disbelief is what makes everyday living feel normal and safe for most people whose jobs aren’t focused on...
 
 
  
This is an example of a native ad from a financial services marketer, showing up in the Yahoo Finance feed on mobile Yahoo says marketers’ use of native advertising is exploding, and the...
 
 
  
The following piece is a guest post from Anita Malik, VP of Operations at ClearVoice. Guest posts do not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts...
 
 




 
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