12 April 2016
 
 
  
Nielsen predominantly partnered with big marketing clouds à la Adobe to date – until now. The measurement giant on Tuesday rolled out the Nielsen Marketing Cloud, which is is the company’s first...
 
  
Abercrombie & Fitch Co. has named Ashley Sargent Price senior vice president and creative director of marketing. Price reports to Fran Horowitz, president and chief merchandising officer for the...
 
  
Customer Experience, Data-driven marketing, Social Media Marketing (c)iStock.com/mbolina A marketer’s job has never been ‘easy’ as such but the life of a marketer is now getting more complicated...
 
  
Dealing with complainers and haters in social media can, of course, be tricky. What you need is a framework for how to do it right. This is that framework: F-E-A-R-S: You may notice that I...
 
 
 
 
  
The number two marketing executive at Kohl’s– the 23rd largest overall retailer in the United States last year –has resigned with no official explanation. Will Setliff spent just over two years...
 
 
Macy's Inc. (M) said its Chief Marketing Officer Martine Reardon will leave the company, effective May 13. She has been...
 
  
When most people think of email marketing, they think of unwanted and irritating spam messages to be deleted. What most don’t realize is that there’s a right and wrong approach to email marketing; the right approach will make it into a very effective...

 
  
State and federal officials said on Monday that Goldman Sachs would pay $5.1 billion to settle accusations of wrongdoing before the financial crisis. But that is just on paper. Buried in the fine...

 
 
CINCINNATI - Two veteran corporate communications and investor relations professionals have been named to guide those functions at the two companies that will emerge from the separation of ...

 
  
9. Trigger emails A large majority of modern marketers are using a marketing automation tool to send trigger emails to their users. Start with the basics such as including the users name and...
 
 
 
  
Looking for ways to improve the content you publish? You’re in good hands. Content curation is a great way to maximize the results of your content marketing efforts that allows you to create more...
 
  
The stats don’t lie : 2015 was a bumper year for social media, and as we move into the summer months it isn’t showing signs of slowing down any time soon. But while Twitter and Facebook remain at...
 
  
Golf gear retailer Golfsmith is launching a new campaign marking a major shift in the brand's overall marketing strategy. For the first time Golfsmith is broadening its audience beyond the avid and...
 
 
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