07 April 2015
 
 
 

 
  
Think fast! Which funnel stage gets the majority of a marketing budget? If you answered the top and the middle—congrats, you’ve passed today’s marketing pop quiz! According to CustomShow , 97% of a company’s marketing budget is spent on the top and...

 
  
When you look at internet marketing, there is perhaps no single area that evolves faster or changes more frequently than content. From what you write and where you publish to how you disseminate that...

 
 
Chapel Hill, N.C. – April, 2015 – 3 Birds Marketing announced today a partnership with Toyota Motor Sales, U.S.A., Inc. to bring comprehensive technology solutions to Toyota and Scion dealers...


 
 
  
Adopting a nimble approach, playing in fields where “great content” exists and inking smart deals with vloggers are three ways that brands can reach the heady heights of success on YouTube, according to the platform’s head of brand propositions Derek...
 
 
Very soon I will board a plane bound for Orlando with my family — yes, we're headed to Disney World. On the surface there's nothing remarkable about this trip or my planning process: it's a family...

   Advertising, Agency, B to C, Broadcasting, Communications, Digital, Marketing, Media, PR, Social Media Kevin Byrne, senior vice president of public and community relations for the Baltimore Ravens,...
 
  
Over the past few years, we’ve warned our employer clients that discipline of employees for social media activity has become risky business. The National Labor Relations Board has taken the position that employee commentary on social media is very often...
 
 
 
  
The proportion of companies that are unaware of the benefits of marketing automation continues to drop as technology adoption increases. Meanwhile the number of companies stating that they are ‘very’ or ‘quite’ clear on the benefits of marketing...
 
  
How do get started with social selling? I recently had a chat with Tim Hughes , Director at Oracle UK as well as a social selling evangelist, avid tweeter and blogger. Have a listen to the audio podcast above or keep reading for a summary of our...

 
 
The Ethics & Compliance Initiative (ECI) seeks a Vice President to lead its communications and marketing efforts. This is a new senior-level position that will be responsible for overseeing all...
 
  
Snack-cake maker Hostess is either earnestly enthused about baseball’s Opening Day or couldn’t care less. Yesterday, the company behind Twinkies, Ho Hos and Ding Dongs fired off a photo tweet of...
 
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