30 April 2015
 
 
  
NEW YORK (AP) — A new report on the state of the media has some simple terms for how we learn about the world: mobile and social media. More visitors to Yahoo, NBC and other top Internet sites are getting their news from mobile devices than from..
 
 
Says Heather Smiley of MassMutual: "MassMutual's mission is...
 
  
It’s becoming more and more apparent to B2B marketers that people like to buy from people, even in B2B marketing. In fact, for the  fourth year  in a row, B2B Marketers have rated in-person events as the most effective lead generation tactic in their...
 
  
Hiring a ghostwriter isn’t just for celebrities who don’t want to write their own autobiographies. If you are too busy to keep up with the time demands of a content marketing campaign, working with a freelancer or content marketing firm is a great way...
 
 
 
  
Kia Motors is more precisely targeting paid posts to social media users who are most likely to engage with the content after early tests had double the impact at less than half the cost. The move stems from the car marker’s view that social media...
 
 
The majority of B2B and B2C brands now invest in content marketing, yet 55 percent of B2B companies believe content marketing campaigns are ineffective. Could this be because we measure the...

 
 
SAN FRANCISCO , April 30, 2015 /PRNewswire/ -- Today at Demandbase 's Marketing Innovation Summit for B2B , SiriusDecisions unveiled the results of its 2015 State of Account-Based Marketing (ABM)...

 
  
Wearable tech and smartwatches have been around for a while, but Apple is poised to turn the industry on its head with the release of the Apple Watch. The convenience of using a device on your wrist...
 
 
 
  
April 30, 2015 Written by Business Cloud News Print Email Rumour has it Salesforce is entertaining acquisition offers Cloud heavyweight Salesforce may be working with financial advisors and...
 
  
If you do any kind of marketing on Facebook at all, here’s a complaint you’re sure to have heard (or even made yourself): “Nobody’s engaging with my posts anymore. It’s like I’m invisible.” Indeed, sometimes it seems like it’s Zuckerberg’s world and...
 
 
Marketo, Inc., a provider of marketing automation software, has collaborated with LinkedIn to reportedly bring personalized engagement to marketers across all customer touch points both online and...
 
  
Listen closely. Your lead sources are trying to tell you something. Some are shouting, “I’m a wellspring of sales-ready leads! Focus your energy and resources on me.” Others are grumbling, “My...
 
<< Back