28 April 2016
 
 
  
If you’ve ever seen the term “native advertising” and automatically thought of content marketing, you’re not alone. However, content marketing and native advertising are absolutely positively not one in the same. First, just in case you still don’t...
 
  
Jason Miller knows a thing or two about content. He’s the Senior Content Marketing Manager at Linkedin, who presented a session titled “How to Achieve Face-Melting Content Marketing ROI” at ClickZ Live NY  last week. With that title, the session...

 
 
The recent death of iconic musician Prince unsurprisingly...
 
 
 
One of the most vexing questions to people trying to make sense of native advertising which is also referred to as branded content, brand journalism and sponsored content, is that the terms are used...
 
 
  
Social media marketing is becoming less mysterious, but there is still much trial and error going on. We wonder why a cat’s grumpy facial expressions can deliver millions of views, but only several...
 
  
The digital world is a crowded place. Marketers are clamouring to have their voice heard. On top of this, the concentration span of customers is diminishing. How on earth, as a start-up can you get your voice heard? In my experience, you need to develop...
 
  
TORRANCE, California — A new Acura marketing campaign dubbed "30 Years Young" celebrates a major milestone for the brand and highlights a lineup that includes the 2016 Acura ILX sedan and...
 
 
 
NEW YORK -- Accenture (NYSE: ACN) has appointed Greg Kaplan as the company's lead creative director, effective immediately. Kaplan will be responsible for creative ideation and development of the...
 
  
"Health makes good propaganda." ? Naomi Wolf As the world reels under the pressure of several health problems, it is time that healthcare businesses create some serious awareness. If fast food...
 
  
Snapchat is bringing user location to the forefront of its social media experience. Today location is a defining characteristic of Snapchat, and the company continues to develop new features that...
 
  
When 50 fashion influencers on Instagram posted a picture of themselves in the same Lord & Taylor dress, it sent out signals that this dress was a must have fashion piece. The following weekend the dress was completely sold out. This Lord & Taylor...
 
  
Skift Take: For any travel brand, loyalty done right is the most reliable marketing vehicle. — Jason Clampet Editor’s Note : Following our previous CEO interview series in online travel , ...
 



 
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