Native Advertising: Four Brands Doing It Right Business 2 Community- Lauren Reeves- 27 Apr 2015 10:20 LaneTerralever’s VP, Content, Jon Lewis, recently served as a panelist for a MediaPost event discussing Native 2.0 and content marketing. The panel offered listeners fresh ideas on how to integrate native advertising into their marketing strategies....
6 Ways B2B Marketers Fail at Social Media MarketingBusiness 2 Community- Carter Hostelley on Google Plus- 27 Apr 2015 09:54You’re a smart marketer, so you get the importance of social media. You understand that target buyers are tapping into social to determine which solutions and vendors to consider. You’ve probably set up the obligatory LinkedIn company page, Twitter..
Social ROI: how to measure the value of social mediaE-Consultancy.com- Celina Burnett- 27 Apr 2015 09:19 Marketers are investing more in social media yet many are struggling to effectively measure the business value of their activity. The volume and real-time nature of social media metrics, as well as the multitude of analytics tools available, is.
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