25 April 2016
 
 
  
Content marketing and social media are fast becoming the core of marketing for many businesses -- and for good reason. WhatsApp has clocked in more than 1 billion users , Facebook is boasting nearly...
 
  
Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. While all...
 
  
What do you trust more? A branded marketing message or a word of mouth recommendation? Most will agree that the latter is more powerful. This in essence is the reason why influencer marketing and finding the right influencer is so important for...
 
  
Over the past three years or so, it has become increasingly clear to most entrepreneurs that developing a personal thought leadership profile is probably a good idea. Showing off your expertise by...
 
  
Social media and mobile marketing go hand in hand. Most people have a smartphone these days, and apps make it so much easier to check your social networks on the go. Mobile phones are no longer solely used to call people up, and it could be argued that...
 
 
  
The internet takes central position in most companies’ marketing strategy today, but in many ways, the more reliant on it we all are, the more suffocating it becomes. This means that advertisers now...
 
  
New research from the Content Marketing Institute shows that the top two priorities for B2B content creators are creating more engaging content (cited by 72% of respondents) and having a better...
 
 
 
  
Generating visibility and traffic for your brand and your content used to be a lot easier. It wasn't that long ago that we could generate links to get the job done. Now, a lot more human interaction...
 
  
Having a strong social media presence is crucial for essentially every brand -- no secret there; you are already well aware of this essential need. However, the wrong social media approach can...
 
  
The PRSA Health Academy has announced the two winners of its 2016 Excellence in Public Relations Award: Gil Bashe, APR , and Mary-Fran Faraji . The Excellence in Public Relations Award was...
 
  
Survey of UK Staff Workers Finds Many Think CEO Is Putting Them at Risk When analyzing the most high-profile corporate crises in recent years, a collusive pattern takes shape. There is a common...
 






 
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