24 April 2015
 
  
What does Jeni’s Splendid Ice Creams face with the recall of all its ice cream? “It’s not going...
 
 
 
John Fitzpatrick, CEO and President of Force Marketing, was recently interviewed by Brian Pasch on his weekly show, Auto Marketing Now. Topics of discussion included online video marketing, the...

 
 
Digital technologies are transforming marketing in new and surprising ways In the digital interconnected 21st Century we can potentially instantly reach anyone, anywhere, from loyal customer to important influencer. Here are four strands of the...
 
 
  
Social media is a large part of many people's lives these days but it seems that people at the top of enterprises and large organizations are more reluctant to engage. Management education advice...
 
  
Does social media still work for sales? Sure, it does! More than that, major social networks offer such a vast majority of tools which can be used for leads and sales generation, that NOT using them seems really weird. Learn how to leverage the...
 
  
Content marketing seems to be the new “it” in the digital marketing realm. Why shouldn’t it, though? Considering how the very essence of this marketing method is to provide content that solves other...
 
 
Running out of ideas yet for your content marketing campaigns? It’s a common problem. After all, how are you supposed to come up with something pithy, original, attention-grabbing, and shareable...

  The Federal Trade Commission has announced it has struck a settlement with a marketing firm for tracking shoppers without their consent using Wi-Fi. According to the FTC announcement , a company by...

   
 
 
  
NBC has hired an executive who has worked at DreamWorks for almost 20 years to be its new executive vice president of communications. “Chip Sullivan, who works...
 
 
4 Ways to Improve your online press release distribution with social media How to use social media marketing to improve the PR side of your business is commonly discussed among marketers and...
 
 
 
PRWeb Best Western International, the World's Biggest Hotel Family(R), is expanding its longstanding relationship with AARP with the launch of an exclusive loyalty program aimed at members of the...

  
Facebook is using science to deliver branded videos produced by some of the top creators in digital media. Today, the social network formally introduced Anthology, which joins advertisers with...

 
 
24/04/2015 By Paul Liascos, UK Managing Director of ReachLocal Businesses operating in today’s ever-changing, fast-growing and intensifying digital age must place focus not only on investing in...

 
  
Sport is a crowd-puller but advertisers have realised they can’t rely only on traditional marketing, so they have learnt to adapt, writes Melina Meletakos. Brands that sponsor sport are looking for...
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