23 April 2015
 
 
 
StopPress will stage an event for people looking to get a flavour of the latest thinking on content marketing. The Content Marketing Picture— organised in partnership with co-hosts  and TVNZ—will...
 
 
Over the last 10 years, an ecosystem of cloud technology, software and networks has cropped up to make people and brands more successful online. The sheer number is mind numbing. From email platforms...
 
 
 
In late March, CUNY journalism professor Jeff Jarvis reached into his own...

 
  
How much are you paying for your leads? When you figure in the time it takes to pull together your free offer, the cost of the hosting software, and even the physical amount of money you shell out for marketing services, your cost can be pretty hefty....

 
  
Summary: The cloud-based ERP and CRM provider says it plans to use utilize Bronto to expand its omnichannel commerce portfolio SuiteCommerce. NetSuite just announced that it plans to acquire the...

 
  
Data is hard. For most companies, it’s a complex mass of unstructured information on their current and prospective customers. Adding to the challenge, customer data is often siloed in various...
 
 
 
Twitter Inc ( NYSE:TWTR ) is taking a risk on proximity-based marketing. The company’s investment arm, Twitter Ventures, has joined Soft Bank Capital and Hearst Ventures to raise $18 million worth...

 
  
This post is based on our white paper “ Outside-The-Box Content Marketing for PR .” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he...
 
 
If you look at the investment flowing into content marketing, it’s clear the promise of this space has moved well beyond setting up simple blogs and hoping for a lift in SEO or social sharing. In...
 
 
 
CUPERTINO, CA: Apple’s senior director of worldwide corporate communications, Natalie Kerris, announced via Twitter that she is leaving the tech giant. Kerris’ departure comes less than a week after Apple named Steve Dowling VP of communications ,...

 
  
: Social media has completely changed the foundation of public relations. I realize you have heard that headline before but in our fabled business, you may be surprised to know how many...

 
  
In recent years, “giving day” events have built momentum in the nonprofit sector, creating buzz and driving donations for local charities and community organizations through crowdfunding. Events like...
 
 
 
 
 
by: Ricardo Bilton | Digiday Journalism jobs continue to evaporate. A telling moment...
 
 
 
Social media can be valuable when launching a new product,...

 
  
A few guidelines to follow when managing your brand’s social media presence If you are reading this, your company probably has a strong presence on social media, and you already know that this...

 
 
Last month, news leaked that Facebook Inc might be working on a new phone dialer app , and now it looks like those rumors were true. Facebook has announced a new product called Hello, a caller ID and...

 
  
Forbes has launched a multi-platform tool which marketers can use to incorporate both visual and interactive storytelling. Pulse will be used to help monitor and address digital consumption patterns and will include campaigns on its BrandVoice native...
 
 
<< Back