23 April 2015
StopPress and Getty Images present 'The Content Marketing Picture'
StopPress New Zealand - 23 Apr 2015 03:21
StopPress will stage an event for people looking to get a flavour of the latest thinking on content marketing. The Content Marketing Picture— organised in partnership with co-hosts and TVNZ—will...
StopPress New Zealand - 23 Apr 2015 03:21
StopPress will stage an event for people looking to get a flavour of the latest thinking on content marketing. The Content Marketing Picture— organised in partnership with co-hosts and TVNZ—will...
The Content Marketing Ecosystem Is at a Crossroads
Social Media Today - 22 Apr 2015 15:22
Over the last 10 years, an ecosystem of cloud technology, software and networks has cropped up to make people and brands more successful online. The sheer number is mind numbing. From email platforms...
Social Media Today - 22 Apr 2015 15:22
Over the last 10 years, an ecosystem of cloud technology, software and networks has cropped up to make people and brands more successful online. The sheer number is mind numbing. From email platforms...
Will The FTC Soon Rain On Native Advertising’s Parade?
CMO.com - 22 Apr 2015 20:45
In late March, CUNY journalism professor Jeff Jarvis reached into his own...
LinkedIn Marketing Tip: This Clever Lead Generation Strategy Works
Business 2 Community - 23 Apr 2015 13:44
How much are you paying for your leads? When you figure in the time it takes to pull together your free offer, the cost of the hosting software, and even the physical amount of money you shell out for marketing services, your cost can be pretty hefty....
NetSuite buys Bronto Software for $200 million
ZDNet - 23 Apr 2015 10:36
Summary: The cloud-based ERP and CRM provider says it plans to use utilize Bronto to expand its omnichannel commerce portfolio SuiteCommerce. NetSuite just announced that it plans to acquire the...
Why You Need a Data Strategy
CRM Guru - 23 Apr 2015 07:22
Data is hard. For most companies, it’s a complex mass of unstructured information on their current and prospective customers. Adding to the challenge, customer data is often siloed in various...
CMO.com - 22 Apr 2015 20:45
In late March, CUNY journalism professor Jeff Jarvis reached into his own...
LinkedIn Marketing Tip: This Clever Lead Generation Strategy Works
Business 2 Community - 23 Apr 2015 13:44
How much are you paying for your leads? When you figure in the time it takes to pull together your free offer, the cost of the hosting software, and even the physical amount of money you shell out for marketing services, your cost can be pretty hefty....
NetSuite buys Bronto Software for $200 million
ZDNet - 23 Apr 2015 10:36
Summary: The cloud-based ERP and CRM provider says it plans to use utilize Bronto to expand its omnichannel commerce portfolio SuiteCommerce. NetSuite just announced that it plans to acquire the...
Why You Need a Data Strategy
CRM Guru - 23 Apr 2015 07:22
Data is hard. For most companies, it’s a complex mass of unstructured information on their current and prospective customers. Adding to the challenge, customer data is often siloed in various...
Twitter Inc Ventures Bets On Beacon Marketing With Investment In Swirl
Bidness Etc - 23 Apr 2015 10:51
Twitter Inc ( NYSE:TWTR ) is taking a risk on proximity-based marketing. The company’s investment arm, Twitter Ventures, has joined Soft Bank Capital and Hearst Ventures to raise $18 million worth...
What to Know Before Creating a Content Marketing Strategy
Cision US - 23 Apr 2015 13:47
This post is based on our white paper “ Outside-The-Box Content Marketing for PR .” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he...
Bidness Etc - 23 Apr 2015 10:51
Twitter Inc ( NYSE:TWTR ) is taking a risk on proximity-based marketing. The company’s investment arm, Twitter Ventures, has joined Soft Bank Capital and Hearst Ventures to raise $18 million worth...
What to Know Before Creating a Content Marketing Strategy
Cision US - 23 Apr 2015 13:47
This post is based on our white paper “ Outside-The-Box Content Marketing for PR .” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he...
CMOs Buy Into Content Marketing
CMO.com - 23 Apr 2015 08:27
If you look at the investment flowing into content marketing, it’s clear the promise of this space has moved well beyond setting up simple blogs and hoping for a lift in SEO or social sharing. In...
CMO.com - 23 Apr 2015 08:27
If you look at the investment flowing into content marketing, it’s clear the promise of this space has moved well beyond setting up simple blogs and hoping for a lift in SEO or social sharing. In...
Apple's senior PR director Kerris exits, following Dowling's promotion
PR Week - 23 Apr 2015 13:44
CUPERTINO, CA: Apple’s senior director of worldwide corporate communications, Natalie Kerris, announced via Twitter that she is leaving the tech giant. Kerris’ departure comes less than a week after Apple named Steve Dowling VP of communications ,...
PR Insider: Making Facebook Work for PR
PRandMarketingnetwork - 23 Apr 2015 09:42
: Social media has completely changed the foundation of public relations. I realize you have heard that headline before but in our fabled business, you may be surprised to know how many...
Nonprofit PR Kit: Content Creation Doesn’t Need a Big Budget
Cision US - 23 Apr 2015 09:27
In recent years, “giving day” events have built momentum in the nonprofit sector, creating buzz and driving donations for local charities and community organizations through crowdfunding. Events like...
PR Week - 23 Apr 2015 13:44
CUPERTINO, CA: Apple’s senior director of worldwide corporate communications, Natalie Kerris, announced via Twitter that she is leaving the tech giant. Kerris’ departure comes less than a week after Apple named Steve Dowling VP of communications ,...
PR Insider: Making Facebook Work for PR
PRandMarketingnetwork - 23 Apr 2015 09:42
: Social media has completely changed the foundation of public relations. I realize you have heard that headline before but in our fabled business, you may be surprised to know how many...
Nonprofit PR Kit: Content Creation Doesn’t Need a Big Budget
Cision US - 23 Apr 2015 09:27
In recent years, “giving day” events have built momentum in the nonprofit sector, creating buzz and driving donations for local charities and community organizations through crowdfunding. Events like...
Extra, Extra: Grumpy Journalism Refugees Are (Often) Bad at Branded Content
Editor & Publisher - 23 Apr 2015 13:37
by: Ricardo Bilton | Digiday Journalism jobs continue to evaporate. A telling moment...
Editor & Publisher - 23 Apr 2015 13:37
by: Ricardo Bilton | Digiday Journalism jobs continue to evaporate. A telling moment...
How social media can lead to successful product launches
SmartBrief - 23 Apr 2015 14:00
Social media can be valuable when launching a new product,...
Protect your brand from the trolls, imposters and would-be comedians of social media
Inside Counsel - 23 Apr 2015 13:20
A few guidelines to follow when managing your brand’s social media presence If you are reading this, your company probably has a strong presence on social media, and you already know that this...
Facebook’s “Hello” app is a social media caller ID and phone dialer
ServicesAngle - 23 Apr 2015 08:41
Last month, news leaked that Facebook Inc might be working on a new phone dialer app , and now it looks like those rumors were true. Facebook has announced a new product called Hello, a caller ID and...
Forbes launches multi-platform marketing tool, ‘Pulse’
The Drum - 23 Apr 2015 14:10
Forbes has launched a multi-platform tool which marketers can use to incorporate both visual and interactive storytelling. Pulse will be used to help monitor and address digital consumption patterns and will include campaigns on its BrandVoice native...
SmartBrief - 23 Apr 2015 14:00
Social media can be valuable when launching a new product,...
Protect your brand from the trolls, imposters and would-be comedians of social media
Inside Counsel - 23 Apr 2015 13:20
A few guidelines to follow when managing your brand’s social media presence If you are reading this, your company probably has a strong presence on social media, and you already know that this...
Facebook’s “Hello” app is a social media caller ID and phone dialer
ServicesAngle - 23 Apr 2015 08:41
Last month, news leaked that Facebook Inc might be working on a new phone dialer app , and now it looks like those rumors were true. Facebook has announced a new product called Hello, a caller ID and...
Forbes launches multi-platform marketing tool, ‘Pulse’
The Drum - 23 Apr 2015 14:10
Forbes has launched a multi-platform tool which marketers can use to incorporate both visual and interactive storytelling. Pulse will be used to help monitor and address digital consumption patterns and will include campaigns on its BrandVoice native...
