18 April 2016
 
 
  
Public relations is gaining greater leverage and respect in brand marketing. Many companies and brands are bestowing a larger role on public relations in their overall marketing and brand management strategy, sometimes even a leading role. More...
 
 
ATLANTA — Newell Rubbermaid has hired Cohn & Wolfe to support the "transformation" of its public relations approach, as the consumer goods giant steps up global brand-building activity for such...
 
 
LOS ANGELES—The public relations professionals of the future will need writing skills and good judgment, “but the key trait is curiosity,” Golin founder Al Golin told an audience of practitioners and...
 
 
  
Earlier this month, we listed the best content marketing tools for the strategy phase , the first phase of the content marketing lifecycle. We discussed how content marketing is a powerful...
 
  
Think about the last time you searched for a restaurant review before heading to dinner. Have you ever stood in a store aisle, with your phone in hand, traversing the web to see how other people are talking about the products that are lined on the...
 
  
Transactional emails, they sound like something you receive after a purchase is made. And that’s correct, but transactional emails are so much more than that. You can also receive one of these emails when signing up for a new account, when you need your...
 
  
Content marketers have a wide spectrum of sources at their disposal when it comes to content creation, and many marketers are leveraging LinkedIn as a content distribution platform for quality,...
 
 
 
  
true intent behind certain online behaviors. Firmographic and engagement scores from your marketing automation coupled with intent information can help drive conversion rates up not by percentage points, but by orders of magnitude. Do More With...
 
 
embracing digital involves tying online digital to other tactics where marketers use marketing automation. For buyers in a B2B world, much of their research into a purchase happens before they...
 
  
Outbrain , Zemanta and Taboola are all examples of content syndication networks. Social marketing automation tools: These are tools that allow you to upload your company data and deliver targeted ads to many channels at once, including popular social...
 
  
Today’s CIO Building Brand Advocacy Through MarTech Solutions Special Report: Optimizing Marketing Automation The post appeared first on Chiefmarketer .

 
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