17 April 2015
 
 
  
We recently sat down with Jim Joyal , Partner here at SHIFT, to talk about all things networking. He shared plenty of tips and anecdotes from his nearly 30 years in the field as well as dispelled some of the myths he’s encountered along the way. There...
 
  
Steve Dowling has been filling in for Katie Cotton ever since she retired from her job as the head of Apple's public relations team, and now the job is officially his. Apple...
 
 
 
The front page of Tuesday’s New York Times business section trumpeted a story about how General Electric chairman Jeffrey Immelt had retooled the company. In doing so, he was shedding the “shadow” of...

 
 
Small business owners juggle many different duties as they navigate the challenging waters of running their own company. And no matter how proficient they are at a single or several different...
 
 
  
Are your customers on social media? Do you interact with them? The key to effectively using social media for customer service is to listen, take action and make the most of what your community...
 
 
Agency: Department of the Air Force Office: Air Force Special Operations Command Location: 1 SOCONS- Hurlburt Date you need to respond by:...

 
  
Brand new research from Sharethrough  brings new...
 
 
 
Share this article: Conversion rates of qualified leads have been eroding for five years running, according to a study of global sales organizations. B2B marketing executives rocking marketing automation systems are too often like motorists...
 
 
  
We’re all in competitive situations every day. Some we know about, and others we don’t. But, did you know that if used properly, inbound marketing helps you torpedo your competition so that you’re...

 
  
Leading pretzel brand Snyder’s of Hanover shows consumers how much fun pretzels can be with a new integrated marketing campaign called “Discover our Pretzelbilities.”  The campaign communicates a...
 
 
 
 
249th ACS National Meeting & Exposition March 22-26, 2015 Denver, CO EurekAlert! provides embargoed and breaking science news you can't afford to miss. EurekAlert! offers a one-stop science news...
 
 
  
If a tree falls in the forest … We all know how that one ends, and we all hope that there’s always someone around to hear and see our great content when we push it out into the digital forest. One of our goals as content marketers is increasing the...

 
 
You might not think such a shortage is the case, what with the incredible amount of content available online, but according to recent survey results from by SkilledUp.com, a website focusing on online educational resources, there is a critical need for...
 
 
  
Terms such as “content,” “native” and even “digital” are quickly becoming misnomers in marketing and advertising, and such tags are increasingly irrelevant to consumers. The industry is moving into a...

 
  
Online video is undoubtedly changing the way audiences engage with content, ads, and brands, and small businesses and enterprises alike are starting to take advantage. As more and more platforms are...
 
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