16 April 2015
 
 
 
Engagement marketing software maker Marketo Inc. is teaming up with LinkedIn to bring what it calls more personalized engagement to marketers online and offline. The partnership connects LinkedIn’s...
 
 
Cloud communications company Vonage Holdings Corp. said Thursday it has named a new chief marketing officer to head up its strategic efforts targeted at businesses and consumers. Ted Gilvar will...
 
  
If you're trying to promote your product to the world and grow your business, you have no choice but to market to audiences on mobile devices. This is where your customers are, as mobile usage is now...
 
  
Antonia Lucio, HP Inc.’s new chief marketing officer. April 14, 2015 – Hewlett-Packard reports that Antonio Lucio will become chief marketing officer of HP Inc., which consists of HP’s PC and...
 
 
 
 
  
 
  
82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also...
 
  
Many charities have been happy to stick to the simple paradigm of “please give us x, so we can do y”. As a call to action it doesn’t really cut it in today’s digital environment. Those charities...
 
 
  
According to SocialMediaToday, 2014 was all about the chief content officer. This year we’re seeing more chief native officers, as the need to integrate content and advertising increases. The role...
 
 
  
Today, at the HIMSS Annual Conference and Exhibition in Chicago, HIMSS released the results of the 2015 HIMSS Mobile Technology Survey . This year’s study, of more than 200 healthcare provider...
 
 
 
  
I say them. I say them to look like I’m part of a greater movement. I say them in meetings to look good. I say them in posts to seduce potential clients to the point all the senior account executive has to do is whisk them away down the proverbial sales...
 
  
There’s no doubt that Apple has a ruthless marketing machine. However, consumers and tech journos have been grappling with a simple question for years; Where does the line sit that splits marketing...
 
 
  
There is so much info out there about the best way to approach social media – it can be quite daunting. So I have summarized 7 simple things to help you on your way. Targeted Content: Do you often share content about a variety of topics? It’s fine if...

 
  
Marketing Land Most people aren’t on social media constantly, but most people do check email daily. In a study by Principal...
 
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