15 April 2016
 
 
 
Last week, Amazon announced its newest Kindle, the Kindle Oasis . Both the product and the launch provide a wealth of lessons on launching and marketing products and services. 1. Leaks aren't Just...
 
 
Victoria’s Secret, a subsidiary of Limited Brands (NYSE: LB) is one of the world’s most recognized brands and the largest and most successful retailer of lingerie and related products in America....
 
  
The changing face of the luxury consumer has reemphasized the importance of having experiences over buying products. Mark Mitchell / Flickr Skift Take: Luxury travel marketing is at an...
 
  
Keeping with my recent theme of refreshing well-received past posts, I’ve decided to provide a follow up for last year’s highly successful post 8 Ways to Better Market Yourself on LinkedIn in 2015. 2015 was a breakout year for LinkedIn , both as a...
 
 
Video has moved to become a central part of content marketing strategies, with video budgets set to accelerate further over the coming year, according to a new study by the Content Marketing...
 
 
  
automating the manual process of enrolling, tracking, managing and rewarding referrals, referral marketing automation enables companies to quickly scale their efforts. By combining these two power houses, social media and referral marketing, companies...
 
 
Modern Marketing Essentials Guide - Content Marketing: A Prescriptive Guide Fortified to Build Stronger Marketing: 85% of B2B marketers can't connect content activity directly to business value....
 
  
The automotive industry has staked a strong claim on innovative marketing tactics--and the proof is in the sales. High consideration purchases like a vehicle often require different strategies than smaller, one-off purchases, but the trends seen in...



 
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