14 April 2016
 
 
  
It’s kind of become something of a craze, and it’s paying off for brands massively. Using content topics that are not necessarily ‘yours’ can make a huge difference in traffic and reach. Basically, it means blogging, tweeting and updating about stuff...
 
  
Multinational technology company Lenovo is currently in the midst of a social media pitch. Lenovo confirmed the pitch to Marketing but was unable to give more details at the time of writing. ...
 
  
1) Pay attention to current events. What is going on in the world and how can you tie this in with your product or service? 2) How is your company helping the environment? People never tire of reading about this because it makes them feel good about...
 
 
 
Marketing and Sales. 1. Wrong Data Adding big bad data to your marketing automation, email or CRM tool is one of the most disastrous things you can do. It's hard enough keeping these systems...
 
  
interested in keeping your share counts. Update any paid media, email or marketing automation campaigns to use the HTTPS versions of the URLs. Update any other tools such as A/B testing software...
 
  
need help with- content creation, project management, graphic design needs, website development, marketing automation, etc. Joe said you might look at your plan and decide you need audience development: We need this content produced on a weekly basis...

 
  
Do website readers even notice promotional content that's been paid to appear alongside legitimate curated content? With today's savvy reader the overwhelming response is yes, and your brand could...
 
 
 
  
The creative industry is an economic driver right now, and it pays to be a creative mind with an adaptable mindset. To the writers out there that might not have once considered going into the marketing industry, consider that the digital iron is now hot...
 
  
Advertising has evolved at lightning speed over the past decade. Fed up with cold calls, cheap television ads, and billboards, the savviest marketers have moved past what it used to mean to advertise. But what's really driving these shifts and moving the...
 
  
Visual content marketing can be highly beneficial to your legal firm’s content marketing efforts, with 65% of senior content marketing executives believing visual assets are core to how their brands...
 
 


 
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