05 December 2016
 
 
 
  
The holiday season is upon us. And it provides many unique opportunities for all different types of businesses to market to customers in new and unique ways. Whether you own an online business, a local store, or even a B2B company, there are ways you can...
 
  
Over 2016 we seem to have done some soul-searching about what it means to be a marketer. We’re all guilty of indulging in nostalgia for the industry we once were. I’m not talking particularly about skills and expertise, but the way we are as people,...
 
  
When plotting your way towards marketing greatness, the best way to get there is to emulate the techniques from the best of the best. So when I conducted in-depth interviews with 29 top CMOs for...
 
  
By John Lincoln I have helped hundreds of businesses drive revenue from Instagram. As the eighth most popular social media channel in the world, Instagram has been instrumental in helping brands reach their target market. As with so many other...
 

 
 
 
SMITHFIELD, Va., Dec. 05, 2016 (GLOBE NEWSWIRE) -- Smithfield Foods, Inc. announced today the appointment of Tim Zimmer to Chief Marketing Officer. In this role, Zimmer will lead Smithfield's brand strategy for Smithfield ® , Eckrich ® , Nathan's Famous...
 
 
Do you obsess with the number of views your video is watched? The number of hits your...
 
Snapchat is all set to make a brilliant comeback with latest trends and features after being overshadowed by Facebook for a long time. (Photo: Slaven Vlasic/ for Advertising Week New York) ...
 
 
You may well have a cup of coffee with you as you read this. Retail earnings for coffee brands have shot up 14.2 percent over the past four years alone, according to research from Packaged Facts. A...
 
 
  
for Comcast. Roy will use personalization and marketing automation to help improve the customer experience
 
  
personalization? Recommended for You Webcast, December 14th: Measuring Micro-Moments With Google Analytics  Marketingautomation and personalized customer journeys tie customer details into the content you deliver them. For example, your...
 



 
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