29 October 2015
 
 
  
In the six years that PR News has inducted campaigns into its Platinum Hall of Fame as part of the Platinum PR Awards , only the most iconic and time-tested campaigns have made the cut. PR News looks...
 
 
Thursday, October 29th, 2015   ( )  There’s always a good reason to celebrate food! Did you know that the National Cake Day is in November? What about the World Vegan day?...
 
 
Three years ago a gathering of customer service professionals...
 
  
Throughout the course of my PR career I’ve had the opportunity to work on the agency side, client side, as a consultant and as an agency representative on-site with the client.  My experience has...
 
 
Ad blocking has been top of mind for many mobile advertisers as of late, with the narrative largely focused on things like ad serving. But that conversation interests me much less than what is missing from the dialogue, namely how advertisers will use...
 
  
SPONSORED: This sponsored post is produced by Smaato. With all the hullabaloo around mobile ad blocking cresting in recent weeks, it’s been interesting to watch fingers pointing and flying in all directions. Consumers don’t understand how content...
 
  
(Harvest) Investors always want access and transparency, but never more...

 
  
Over the past year or so, I’ve used this blog as a platform to evangelize for content marketing in a wide variety of ways. Whether I’m making a case for content as a centerpiece of your marketing strategy , providing guidance on how to maintain a...
 
 
 
Spam is the scourge of the Internet. From phishing messages to malicious attachments and links to viruses, spam affects billions of email users each year. Although spam messages are at a 12-year low,...
 
  
Thanks to the advent of social media, it's never too late to launch time-sensitive holiday campaigns. Here's how you can use Twitter to engage with consumers right before Halloween. With October 31st fast approaching, almost every brand has already...
 
 
Dallas, Tx, 10/29/2015 /SubmitPressRelease123/ Fact: Twitter has more than 100 million active users per day. Per month, the top social network gets approximately 36 million unique visitors. Also, Twitter has the capacity to handle 18 quintillion...
 
  
The hotel industry has had to adapt to a number of changes brought about by social media in recent years, which have seen a shift in power from brand to consumer. Customers are better informed:...
 
  
Most social campaigns have a hashtag associated with them, but measuring the impact (or who is participating) isn’t always so easy. That’s why Postano has released its Hashtag Analytics dashboard . In partnership with social media analytics platform...
 
  
Buffer, a company considered one of the leaders in social media with a massive presence (think top 1 percent, unicorn status) made a shocking announcement recently. In an update on the their blog , Buffer author Kevan Lee plainly states, “We as a...
 
  
If you blogpost, make sure you use Canva.com to add images with a short description of the posts' content and your website on it. Use royalty-free images via Pixabay.com , Pexels.com . Use a...

 
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