11 August 2016
 
 
 
  
Relevancy, relevancy, relevancy; it’s the mantra of digital marketers around the world. But when it comes to content marketing , how do you quantify this? Can you determine just how relevant you are, and how you can improve it? Relevancy is now a...
 
 
  
Flickr Arianna Huffington, co-founder, president and editor-in-chief of Huffington Post, announced today that she will be stepping down from her role as editor-in-chief of the 11-year old publication. Huffington will be starting a new publication...
 
  
Your business is only as good as its content marketing strategy. Exaggeration? Not when a survey like Smart Insight’s How Effective is Content Marketing in 2016? exists. Content marketing is rated as the most important marketing technique in terms of...
 
  
Who can forget the hair-raising buzz that surrounded the London 2012 Olympics? Four years ago, it was arguably social media that took the gold medal for driving marketing efforts around the Games,...
 
 
 
  
of mobile is critical in these seven game-changing marketing trends: Relationship marketing  Marketing automation Location-based marketing Virtual reality Ephemeral marketing The Internet..
 
  
While some may argue that email marketing is dead, the truth is that it is still effective with ROI as high as 700%, given that you use it properly. The benefits of email marketing are known to one and all. It is easy to manage and is also very...
 
 
The study, from Nielsen, identifies the rise of branded content, such as how-to videos or short film series that highlight products. “While there’s no ‘one size fits all’ when it comes to creating...
 
 
BMG US has named Alex Flores as its senior vice president of marketing, commercials, film and television. In her now role, Flores will oversee the firm’s marketing teams in New York and Los Angeles. Previously vice president, film and TV marketing,...
 
  
The average worker sends 40 business emails every day, according to a study by the Radicati Group . That's more than 10,000 emails per employee each year, or more than one million emails a year for...
 
 
Under Armour Inc. ( UA ) said Thursday that has appointed three new executives. Kip Fulks, who was Chief Executive Kevin Plank's first partner and has served in various leadership roles, has been...
 
  
By Chantelle Brule, Data Analyst, MediaMiser With the 2016 Rio Olympics now in full swing, fans of the much-anticipated sporting spectacle are no doubt turning to Twitter and other real-time...
 
 
Getty Image Stalwart ESPN personality John Saunders passed away on Wednesday at the age of 61, and he left his colleagues and contemporaries shocked and saddened. From the other side of the TV,...









 
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