19 September 2014

Four secrets of successful global social media brand campaigns
E-Consultancy.com - Tamara Littleton - 19 Sep 2014 12:04
Scaling a successful social media brand campaign to reach (and be relevant to) millions of people across the world is no mean feat. A truly international campaign will be relevant across different countries, cultures, languages and timezones.  The...

 

4 Ways Google Analytics Can Improve Your Social Media Strategy
Social Media Today - 19 Sep 2014 07:44
We understand that having your brand on social media is important. But simply setting up a Facebook or Twitter account is not enough to drive visitors to your company’s website and convert them into...

 

Samsung works with Lily Allen in new £10m marketing campaign to launch the Galaxy Alpha smartphone
IT Industry Today - 19 Sep 2014 16:05
Today - 14:26 GMT   Posted by: Cheil UK Date added: Fri 19 Sep...

 

5 Local Marketing Lessons I Learned From The Insurance Industry
Search Engine Land - Wesley Young - 19 Sep 2014 15:20
Every purchase is a unique journey. A consumer starts with a need, desire, impulse or inspiration; he or she takes actions that lead toward the satisfaction of that feeling; and finally, he or she...

 

Cisco CMO: Data Is Changing the Dynamic Between Marketing and Sales
Advertising Age - akantrowitz@adage.com - 19 Sep 2014 15:13
As marketers harness loads of data about consumers and make sense of it with new technology, the function is...

 

Apple Pay and Touch ID Will Drive Mobile Marketing
PYMNTS.com - 19 Sep 2014 13:17
Forget the Apple Watch and iPhone 6. Apple Pay is Apple’s next biggest innovation, according to Advertising Age . The reason: Touch ID has the potential to finally push mobile over the hump in the...

 

The Power of Real Time Marketing
Social Media Today - 19 Sep 2014 09:55
The power of Real Time Marketing in today’s world is priceless. It is all about being seen at the right time when a certain topic is all the rage. Companies are cashing in on these moments via social...

 

eBay debuts omni-channel marketing platform
TelecomAsia.net - Enterprise Innovation editors - 19 Sep 2014 08:07
eBay Enterprise has launched a new Commerce Marketing Platform, developed  in strategic partnership with FICO. The platform combines the commerce insights, demand generation delivery technologies...

 

Hungry Jacks hijacks Maccas Monopoly campaign in fast food marketing war
Mumbrella - Steve Jones - 19 Sep 2014 07:38
Hungry Jack’s has hijacked the McDonald’s Monopoly campaign by inviting customers to redeem winning vouchers at its own restaurants. McDonald’s chief competitor has launched what it...

 

Marketers regularly use over 100 software programs
CRM Guru - Scott Brinker - 19 Sep 2014 05:39
A lot of people look at my marketing technology landscape graphic and protest, “There’s too damn much software in marketing!” To many, it’s inconceivable that a marketer would ever be able to manage...

 

Industrial Marketers: Stop Ignoring Social Media and Get Ahead of Your Competitors
Advertising Age - adageeditor@adage.com - 19 Sep 2014 16:31
Social media marketing often appears irrelevant to companies in the industrial and manufacturing sectors. While the value of this channel is well-established in b-to-b verticals such as SaaS...

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