15 September 2017
 
 
 
 
 
The last decade has truly been the era of social media ascendancy. According to statistics from Statista , in 2007, only 22% of people in the UK had a social media profile. In 2017, 76% of us do –...
 
  
geralt / Pixabay When I bought my first marketing automation (MA) system in 2004, the idea that marketing could impact revenue was the driving force. A life-long sales leader turned marketing leader, I knew our customers had changed and I needed to...
 
  
Expect to see more BB&T commercials as you watch your favorite TV show or a football game this fall. Winston-Salem-based BB&T (BB&T) is launching its first major branding campaign since the Great...
 
  
A company crisis typically occurs when something goes horribly awry with your core product or service (Chipotle is a great example) that creates negative publicity, and dents the trust that consumers have in your brand. But when a crisis throws your...
 
  
ST. LOUIS  • University of Missouri-Columbia leaders celebrated a $21.6 million gift to the journalism school Friday morning — the sixth-largest donation in the flagship campus’ history according to...
 
  
According to a Forbes study, 62% BtoB companies consider that they have (significantly or slightly) improved their content marketing practice in the year 2016. This is a reflective figure that makes new marketers Oriented towards the most effective, but...
 
 










 
<< Back