Relevant Content: Driving the Kraft Marketing Engine
Business 2 Community - Sarah Skerik - 09 Sep 2014 16:50
Photo of Julie Fleishman via SimpleReach With so many channels and the marginal cost of the creation and distribution of content, brands today are struggling to communicate with an increasingly fragmented audience. “Consumer attention is ephemeral...
5 Guidelines for Social Media Marketing That Works
Inc.com - Murray Newlands - 09 Sep 2014 16:05
Are the Pegulas buying the Bills? Social media is abuzz
Rochester Democrat and Chronicle - 09 Sep 2014 15:25
Are Buffalo Sabres' owners Terry and Kim Pegula going...
The American social media group is now the world's 22-biggest company
Telegraph - Ben Martin - 09 Sep 2014 14:15
Facebook's market value climbed above $200bn for the first time last night, making the social networking giant the world's twenty-second biggest company. Shares in the American group advanced 0.8pc to finish at a record high of $77.89 on Wall Street on...
A Look at Mobile Advertising and Social Media Marketing
Computer.com - 09 Sep 2014 13:55
09.09.2014 | 1:23 PM Cover 0 These days, big brands including Coca-Cola, Unilever and American Express are trying to reach customers on smartphones in an...
Banks’ pressing need to harness social media
Gulf News - 09 Sep 2014 12:19
Not doing so will give customers free run to air grievances in virtual territory Gone are the days when visiting your bank’s branch was the only way to resolve a request. With technology advancing at...
Mobile Device Strategies Are the Present and Future of Content Marketing
Business 2 Community - Rachel Borowski - 09 Sep 2014 17:21
Oftentimes, we forget the great strides we’ve made in the digital world, especially when it comes to mobile technology. Think back to five years ago—September 2009. Did you own a smartphone then? I didn’t. While some early adopters and business-minded...
Phoenix, AZ-based Vertical Measures Wins Two Content Marketing Institute Awards
HR.com - 09 Sep 2014 13:28
Mobile journalism workflow: seven basic steps
IJnet.org - Jessica Weiss - 09 Sep 2014 15:20
So, you think reporting with a mobile device is less serious than more traditional news gathering methods? Think again, says Allissa Richardson , mobile media professor at Bowie State University. ...
Columbia Business School calls on Coyne as PR AOR
PR Week UK - 09 Sep 2014 16:42
NEW YORK: Columbia Business School has brought on Coyne PR as its AOR following a competitive review involving six agencies. Coyne, which began working with the Ivy League university in July, stood out among the competition because of its creativity,...
Twitter PR Vet Carolyn Penner Moves to Vine
Recode - Kurt Wagner - 09 Sep 2014 07:50
Carolyn Penner, head of product communications at Twitter, is moving to Vine to head up communications and marketing for the company’s six-second video sharing service. Penner, who...
Dow Corning Global PR Review Ends 18-Year APCO Relationship
Holmes Report - 09 Sep 2014 02:31
MIDLAND, MI —Dow Corning is reviewing global corporate PR duties for the first time in 18 years, in a move that brings a close to its lengthy relationship with APCO Worldwide. The Holmes Report...