08 September 2014

Content Marketing World 2014: What is "Content Marketing," anyway?
Cleveland.com - courtesy Paul Roetzer - 08 Sep 2014 14:55
The Cleveland Metroparks are a great example of how content marketing is being used well... they educate, entertain, and inform." -- Jennifer Lehner CLEVELAND, Ohio -- With more than 2,500 people...

 

Red Bull vs GoPro: taking content marketing to the extreme
E-Consultancy.com - Christopher Ratcliff - 08 Sep 2014 15:43
It’s the big one. The bout to beat them all: ‘The Rumble in the Jungle’. ‘The Thrilla in Manila’. ‘The Brawl for it All’… These will all seem like mere ‘Fisticuffs in Magaluf’ when this contest is over.  In the red corner, unsurprisingly… Red Bull,...

 

Content Marketing Institute Expands Team with Industry Leaders
Financial Content - 08 Sep 2014 15:04
CLEVELAND, Sept. 8, 2014 /PRNewswire/ -- The Content Marketing Institute announced today organizational changes within the company. With the recent acquisition of the Intelligent Content Conference,...

 

(PR) Electrolux to acquire GE Appliances
Scottrade - 08 Sep 2014 07:50
STOCKHOLM, Sept. 8, 2014 /PRNewswire/ -- AB Electrolux today announced it has entered into an agreement to acquire the appliances business of General Electric ("GE Appliances"), one of the premier...

 

Tapcentive adds ‘tap for reward’ devices to brick-and-mortar mobile marketing platform
Venturebeat - Mark Sullivan - 08 Sep 2014 16:28
Above: A mobile shopper tapping their NFC-equipped phone on a Tapcentive Touchpoint. Image Credit: Tapcentive Marketing automation companies are trying all sorts of ways and times to push notifications to the mobile phones of potential customers. ...

 

How to reach the top of YouTube search results - tips for businesses
B2B Marketing - jim.buchanan -
YouTube processes more than 4 billion searches a month, making it the second largest search engine of today. While you might think of YouTube as a platform for entertaining cat videos, the fact that YouTube videos often make it into Google's natural...

 


Twitter has announced that it is testing a new feature that will let users make in-the-moment purchases from their Twitter feeds, a move that follows similar e-commerce initiatives from competitors...
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