Marketing Evolution Is Failing In The C-Suite
Forbes.com - Daniel Newman - 30 Sep 2014 15:55
You can almost picture yourself in the room. It’s the time of year again where the marketing team has to put together a strategy, a plan and...
The Power Of Visuals In Marketing
CMO.com - 30 Sep 2014 14:38
Visuals play an instrumental part in the everyday lives of billions of people. Little wonder why advertisers, content creators, and influencers have been harnessing this phenomenon for many decades....
5 Best Practices to Steal for Your Holiday Marketing Campaign
ClickZ Today - Kristin Kovner - 30 Sep 2014 14:03
Learn from brands that have mastered the art of holiday marketing, including OfficeMax with its Elf Yourself campaign, Macy's and its easy-to-use app, and HubSpot and its valuable gift to clients. With e-commerce holiday sales set to increase 16.6...
Story Worldwide and RCI Receive 10 Content Marketing Awards for Endless Vacation and Ventures Magazines
PRWeb - 30 Sep 2014 11:32
The brands took home four gold level awards for best-in-class content The Content Marketing Awards, presented by the Content Marketing Institute, is a prestigious awards program for agencies and...
A hodgepodge of content marketing ideas that are unique, compelling, and lead-generating
CRM Guru - Paul Mosenson - 29 Sep 2014 22:48
Content marketing is vital to growing a business in today’s economy. With social media, email campaigns, eBooks, and other internet marketing tools, it’s important that your content stands out in an...
BU Journalism Prof Tops New York Times Bestsellers List
Media Bistro - Richard Horgan on September 29, 2014 3:45 PM - 29 Sep 2014 21:23
Mitchell Zuckoff is number one with a BU-llet. The Boston University journalism professor’s non-fiction tome 13 Hours, based on interviews with a half-dozen security personnel involved in the attack...
Bill Simmons Proves That ESPN Protects Its Image, Not Its Journalism
Media Bistro - Shawn Paul Wood on September 29, 2014 2:30 PM - 29 Sep 2014 20:25
Bill Simmons, aka “The Sports Guy,” who is easily one of the most popular people at ESPN now faces a three-week suspension for . In case you haven’t already read it three times, here’s the : “I...
Hootsuite reveals paid social media marketing and e-commerce plans
Guardian.co.uk - Anna Lawlor - 30 Sep 2014 14:51
Ryan Holmes, CEO of Hootsuite, says he is building “what looks like a public company”. Photograph: Hootsuite Hootsuite will soon allow users to schedule and manage paid social media marketing across their channels, Ryan Holmes, CEO, has told the...
Social media advertising spending to reach US$5.8 billion by 2019
Enterprise Innovation - 30 Sep 2014 09:10
Advertising spending by marketers on social media platforms in Australia, China, India, Japan, and South Korea is projected to grow at a rapid 21.6% compound annual growth rate (CAGR) between 2014...
Use social media to strengthen loyalty
Supermarket News - 30 Sep 2014 02:14
Co-founder and ceo of social networking platform to serve on technology and e-commerce committee.
WWD.com - 30 Sep 2014 02:11
Penny for your thoughts: 5 PR tactics to help you achieve online thought leadership
Memeburn.com - Ronelle Bester - 30 Sep 2014 09:19
Thought leadership is an underused and misunderstood element of the PR mix, but in a world of noise and clutter, it’s often this more contemplative approach to publicity that ends up being most effective. The point of thought leadership is to...