25 September 2014

Land Rover Hits 15% in Digital Sales With Cross-Channel Marketing
ClickZ Today - Greg Jarboe - 25 Sep 2014 17:57
By utilizing a multichannel strategy and forming strategic partnerships with YouTube and the Google Display Network, Land Rover has managed to boost its digital sales significantly. Land Rover has been building the luxury SUVs that bear its name for...

 

Skift Global Forum: Content Marketing Lessons From Marriott International
Skift - Samantha Shankman, Skift - 25 Sep 2014 13:11
A headshot of Karin Timpone. Marriott Hotels and Resorts It’s no longer enough for a travel company to update its social media accounts with announcements of deals or new products. Brands today...

 

Redbox Names Mike Saksa as Head of Content / Announces New Los Angeles-Based Content Marketing Team
FinanzNachrichten.de - 24 Sep 2014 16:34
OAKBROOK TERRACE, IL -- (Marketwired) -- 09/24/14 -- Redbox, America's destination for new-release entertainment, today named Mike Saksa as its senior vice president of content. Based in Los Angeles,...

 

Chat apps threaten to siphon ad dollars from social media
EIN News - 25 Sep 2014 09:06
Sep 24, 2014 - 22:35 GMT With 21 million people following her on Facebook and 18 million...

 

Chico's engages via social media for breast cancer campaign
SmartBrief - 25 Sep 2014 00:51
An image-driven social media campaign from women's clothing...

 

How People Use Social Media For News
ReadWriteWeb - Selena Larson - 24 Sep 2014 23:42
The news business is increasingly dependent on social media to reach an audience, and it's changed a great deal as a result—not always in good ways, either. That's what led the Pew Research Center to take a deeper look at how social platforms shape the...

 

Be Your Own Storyteller: A Guide To Successful Inbound PR
Business 2 Community - Lilian Sue - 24 Sep 2014 23:29
In PR, conventional wisdom dictates that you do one of two things to get press in different areas for your clients, company or event: 1) draft a media kit, stocked with company/event backgrounders, info on the key people involved, PR releases and maybe...

 

The CMO.com Interview: Paul Gottsegen, CMO, Mindtree
CMO.com - 25 Sep 2014 13:39
Fifty percent of new  CMOs are hired to fix broken marketing organizations —and that was the case when global IT firm Mindtree poached the CMO of its biggest competitor , Infosys, in 2013. When...

 

FiveStars raises $26M for small business loyalty platform
Venturebeat - Mark Sullivan - 25 Sep 2014 13:11
Image Credit: FiveStars Have you noticed that loyalty programs are everywhere now? Every retailer of any size wants you to carry their rewards card or app around with you. It must work. The programs I belong to at least give the appearance of saving me...

 

Zift Solutions CEO Ken Romley to Present at Oracle OpenWorld
PRWeb - 25 Sep 2014 13:05
Channel Marketing Automation Thought-Leader Demonstrates Power of Zift Solutions for Oracle Customer Experience (CX) Solution Users Zift Solutions, a leading provider of channel marketing automation...

 

Don't be in a hurry to dump Google Analytics when you buy a new analytics solution
Marketing Update - 25 Sep 2014 09:08
As your online platforms mature and expand, you'll inevitably arrive at a point when you will want to implement a Web analytics solution that is richer in functionality than the free Google Analytics...

 

Predictive Lead Scoring — The Future is Here for B2B Marketers
CRM Guru - Bob Thompson - 24 Sep 2014 17:45
The future is here. It’s just not evenly distributed yet.” –William Gibson. The market for Predictive Lead Scoring (PLS) solutions is starting to take shape. This according to SiriusDecisions, a...

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