23 September 2014

Bob Woodward speaking in celebration of journalism school’s centennial
Daily Texan - 23 Sep 2014 07:08
Few people embody true journalistic intentions more so than Bob Woodward. The impact of his work when covering the infamous Watergate scandal inspired a new era of investigative reporting. This...

 

Former Pepsi Exec Dawn Hudson To QB NFL Marketing
Media Post - Thom Forbes - 23 Sep 2014 16:02
The National Football League yesterday named Dawn Hudson, the one-time president and CEO of Pepsi-Cola North America, to be its chief marketing officer. Most recently vice chairman of The...

 

Marketing And Public Relations Movements At Mazda Australia
PaddockTalk - 23 Sep 2014 15:05
In a move that heralds personnel changes in marketing and public relations at Mazda Australia, Ben Rounsefell, the company's Senior Manager, Digital and Loyalty, has accepted a three-year overseas...

 

Intelligent marketing: How to address the increasing pressures of tracking online ad spend
The Drum - 23 Sep 2014 14:38
The pressure to track online ad spend, prevent losses and make intelligent decisions on advertising activity has certainly increased during 2014. Not only are CMOs feeling the heat, but higher up the line ears are twitching and questions are being...

 

Apple CEO Tim Cook Gets Bailed Out By Apple PR Before He Slips Up And Says Something About Apple TV In An Interview (AAPL)
Business Insider - Jay Yarow - 23 Sep 2014 13:06
Apple Tim Cook unveils the Apple Watch. Here's a funny moment at the end of Bloomberg Businessweek's interview with Apple CEO Tim Cook .  Cook is talking about products that Apple has tried,...

 

Ogilvy PR's Graves and Smith on the challenges and opportunities ahead
PR Week UK - 22 Sep 2014 21:54
NEW YORK: Ogilvy PR’s former global CEO Christopher Graves said his decision to step into the role of chairman was part of a plan to strengthen the agency’s talent at the top and focus on future initiatives. Stuart Smith, regional CEO of Europe,...

 

Snapchat Nabs Top Google Comms Exec Jill Hazelbaker to Run Its PR and Policy
Recode - Kara Swisher and Kurt Wagner - 22 Sep 2014 16:10
Snapchat, which has been conducting an extensive search for someone to lead its communications and policy efforts, has landed top Google communications and government relations exec Jill Hazelbaker....

 

Chief Marketing Officer Roundtable to be Held at NYC's Terrace Club Thursday, October 2
Staten Island Live - 23 Sep 2014 14:34
Next Generation Analytics and the CMO NEW YORK, Sept. 23, 2014 /PRNewswire/ -- Among the biggest challenges facing today's Chief Marketing Officer is how to handle the deluge of data that is...

 

Pet World's Multichannel Marketing Is a Whole Other Animal
DMNews.com - 23 Sep 2014 12:47
Share this article: The family owned pet store redesigns its website to bring the in-store experience online. The retail industry is a dog-eat-dog world, and no business understands this more than family owned and operated pet store Pet...

 

Trustmark Companies Names James Coleman as Chief Enterprise Marketing Officer
Individual.com - 23 Sep 2014 06:39
Jim Coleman joined Trustmark Companies in the newly created position of Senior Vice President and Chief Enterprise Marketing Officer. According to a company release, he...

 

GNC Holdings Names Jeffrey Hennion as EVP, Chief Marketing and eCommerce Officer and Daisy Vanderlinde as Chief Human Resource Officer
Individual.com - 23 Sep 2014 06:29
GNC Holdings has added two retail executives to their leadership team. According to the company, Jeffrey R. Hennion will serve as EVP, Chief Marketing and eCommerce Officer, and Daisy Vanderlinde...

 

CNN Does Not Get to Cherrypick the Rules of Journalism
Esquire - Crushing Bort and Blippo Blappo - 22 Sep 2014 20:44
The news is evolving. Old media is not evolving with it. By Ethan Miller/ News Over the past month, two anonymous journalists have detailed several dozen examples of plagiarism by CNN’s Fareed...

 

Hearing The Social Media Silence
B2B Marketing - Kristen .Gramigna - 23 Sep 2014 16:34
Social media has become a cost-effective and real-time means to engage customers in a two-way conversation, but often, there’s more telling information in what users don’t say on social media, than in the online chatter. Here’s a look at how and why it’s...

 

Social Media Has Become Indispensable for CEOs
Entrepreneur.com - Hayes Drumwright - 23 Sep 2014 12:44
The current stampede to embrace social media as a valuable business tool has kicked up a big cloud of dust and created new layers of confusion for chief executives and other leaders. Most CEOs...

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