22 September 2014

A Nod to the Podcast: Is Audio the Next Great Content Marketing Tool?
Business 2 Community - James Young - 21 Sep 2014 14:25
After years of listening to the same iTunes playlists and stale talk radio programs, I finally moved the purple podcast app on my iPhone from my “useless” folder (where Safari, Game Center, Compass and Apple Maps still live) onto my home screen. In the...

 

Covario to Sell Its Search and Content Marketing Agency Business
San Diego Business Journal - Brad Graves - 20 Sep 2014 01:07
San Diego-based Covario has agreed to sell its search and content marketing agency business to London-based Dentsu Aegis Network, the businesses announced on Sept. 17. Financial...

 

Fox News' ‘Outnumbered’ Host Harris Faulkner Discusses the Role of Social Media in Journalism
Adweek Online - 22 Sep 2014 13:05
  Photo: Alfred Maskeroni Specs New gig Panelist on Fox News’ Outnumbered Old gig Anchor of Fox Report Weekend and breaking news anchor for Happening Now Twitter @HarrisFaulkner Age...


How to Master PR Measurement
Vocus PR - Erin Feldman - 22 Sep 2014 15:49
We sometimes view measuring our PR as a way to prove our worth to stakeholders, but measurement exists for another reason. According to Kami Huyse , founder of Zoetica Media, measuring and...

 

Stuart Smith becomes global CEO at Ogilvy PR as Christopher Graves steps into chairman role
The Drum - Jennifer Faull - 22 Sep 2014 15:13
Stuart Smith has been named global CEO at Ogilvy PR, replacing Christopher Graves who has become chairman of the firm. Smith, currently regional CEO, EAME, will lead the day-to-day operations of the agency while retaining responsibility for the...

 

PRSA Ethics Panel Exposes PR's Achilles' Heel: No Clout
Odwyer PR Daily - Jack ODwyer - 22 Sep 2014 15:05
"The PR person doesn't have the final say" but can only "fight" and "make their voice heard," Ruder Finn's Michael Schubert told the  "PR Ethics Trial"  of PRSA/New York Sept. 8. Said Schubert:...

 

North American PR Agencies Grew Close To 10 Percent In Gould Survey
Holmes Report - 22 Sep 2014 06:28
NEW YORK—North American PR agencies grew by 9.8 percent according to a survey by Gould+Partners. The increase in fees was an improvement over the 2012 growth of 8.2 percent. There was an...

Three Ways to Rethink The Simplest and Most Effective Tool in Marketing
Forbes.com - Stan Phelps - 22 Sep 2014 14:42
There once was a high school dropout from upstate New York. At the age of 16, David McConnell started selling books door-to-door. He struggled mightily in the role. Out of desperation, David decided...

 

Unilever, McDonald's, Coca-Cola agree global marketing restrictions
M&M Europe - 22 Sep 2014 12:39
Leading global brand-owners Coca-Cola, McDonald’s, Mars, Unilever and PepsiCo have signed up to a new voluntarily code restricting marketing to children. The International Food & Beverage Alliance...


Engagement Labs' is Taking Social Media Monitoring to the Next Level With Evalue Analytics PRO 2.0
Securities Technology Monitor - 15 Sep 2014 15:17
Visit Las Vegas Marks the 75,000th Brand Page to be added in evalue Analytics Pro's Benchmark TORONTO, ONTARIO -- (Marketwired) -- 09/15/14 -- Engagement Labs ( TSX VENTURE: EL ), a leading...

 

ad:tech launch online newsroom to celebrate 10 year anniversary
MyNewsDesk - 22 Sep 2014 12:26
Ad:tech London, the world’s largest interactive advertising and technology exhibition and conference, officially announces Mynewsdesk, online newsroom technology provider, as their newsroom partner...

 

Distributors Missing Out On Marketing Automation Are Missing Out On Sales
Industrial Distribution - 22 Sep 2014 15:39
Most distributors know that they need to generate quality leads to drive their business, however most of them are underutilizing marketing automation. In fact, distributors are often unaware of the...

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