18 September 2014

 

Home Entertainment, Marketing, Distribution Focus of Planned Warner Bros. Cuts
Home Media Magazine - Erik Gruenwedel - 18 Sep 2014 14:44
By: The home entertainment, marketing, distribution, administration departments at Warner Bros. are reportedly the focus of pending job cuts that could come as early as next month. Warner is...

 

Toyota Financial Services Contracts ChannelNet to Increase Online Customer Loyalty and Retention
CNBC - 18 Sep 2014 13:33
DEARBORN, Mich.--(BUSINESS WIRE)-- ChannelNet, a leader in digital marketing, sales and service solutions, announced a new contract to provide web-based customer lifecycle communications for Toyota...

 

Swrve Closes $10 Million Series B Funding Round to Fuel Expansion
TickerTech.com - 18 Sep 2014 12:31
SAN FRANCISCO, Sept. 18, 2014 /PRNewswire/ -- Swrve, the leader in mobile marketing automation, today announced that it has closed a $10 million Series B round of financing led by Acero Capital. All...

The best CRM software, based on reviews from business professionals
Wall Street Business Network - 18 Sep 2014 17:47
CHICAGO , Sept. 18, 2014 /PRNewswire/ -- The updated Grid SM report for CRM software , announced today by business software review site G2 Crowd , ranks 27 products to help CRM software buyers in...

 

Tracking social media mentions: 4 tools
Tech Republic - Erin Carson - 18 Sep 2014 14:42
Keep up with the chatter surrounding your brand with these 4 tools. People are talking about your brand-- or at least you hope, right? If you're trying to keep up with the...

 

Goof-Proof Recipe Yields Amazing Social Media Content
Social Media Today - 18 Sep 2014 08:50
_pm.png If you’re like me, you fall for headlines. Most people do. That’s why news outlets call the salacious ones “click bait.” They do lure us to open the links. Social media content so...

 

Kraft Foods reveals the secret of content marketing ROI
E-Consultancy.com - Andrew Davies - 18 Sep 2014 16:24
Last week I found myself in Cleveland for Content Marketing World 2014, a huge event with 2500 attendees and around 50 sponsors. Joe Pulizzi and his team have grown this conference year on year, riding (and contributing to) the ever-growing content...

 

True Content Marketing Thought Leadership: Are You Uncomfortable Yet?
CMO.com - 18 Sep 2014 12:39
Can you remember that particular moment when you proposed to your wife? Or told your boyfriend it was time to get serious--or hit the road? It was raw and scary because you were opening up and...

 

Dentsu Aegis Network agreed to acquire Covario’s search and content marketing agency business
Eastwind - eva gonzalez - 18 Sep 2014 03:15
© Covario. 2014/09/17 Dentsu Aegis Network announced today that the multinational has signed an agreement to acquire Covario’s search and content marketing agency business. Covario is an...

 

Forbes Sale Ushers In New Era Of Journalism
Value Walk - Mark Melin - 17 Sep 2014 17:21
As media company fetches tidy sum in a difficult journalistic world, the loosening of media filter control results in profits Lewis DVorkin, the chief product officer at Forbes, looks at the world...

 

Journalism Educators release poll about trust of the press and public's grade of news coverage; also announce first-ever National News Engagement Day on October 7
Michigan Live - 18 Sep 2014 16:11
AUSTIN, Texas , Sept. 18, 2014 /PRNewswire-USNewswire/ -- Results of AEJMC Poll, including trust of the press, compared to social media, and the public's grade of news coverage, will be released..

 

Shadow PR wins James Jeans USA account
Fashion Monitor - 18 Sep 2014 12:32
Shadow PR has announced its representation of James Jeans USA, a premium denim brand that offers a vast range of collections for both men and women.

 

Are You Guilty of These Marketing Word Crimes?
Business 2 Community - 18 Sep 2014 17:56
We’ve all done it. In an effort to craft a quick email, we commit a marketing word crime. You know what we’re talking about. From using trendy words like “epic” too often or writing redundant phrases like “extra bonus” – we’ve all innocently broken a...

 

Does Video + Social = Digital Marketing's Sweet Spot?
ClickZ Today - Tessa Wegert - 18 Sep 2014 15:45
Video and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two. Between the NBA's 3.5 million followers on Instagram , a General Electric (GE) Vine that received...

 

NEWS: Pitney Bowes appoints Andrew Ford vice president, marketing & communications
B2B Marketing - Jessica McGreal - 18 Sep 2014 15:14
Pitney Bowes has appointed Andrew Ford as vice president, marketing and communications, Europe. The marketer will oversee the brand's marketing and commun

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