The role of data in content marketing - live Q
Guardian.co.uk - 16 Sep 2014 13:20
Twitter has recently opened up its analytics service to all users. Photograph: ROBERT GALBRAITH/REUTERS With Twitter opening up its analytics service to all users, marketers have been flooded with yet another bank of data to analyse and inform...
Journalism, News Groups Back Open Internet
NetNewsCheck - 16 Sep 2014 16:29
The Newspaper Association of America, American Society of News Editors, Reporters Committee for Freedom of the Press, and the Association of Alternative Newsmedia yesterday filed comments with the...
Aetna’s team of marketing technologists: don’t call them shadow IT
CRM Guru - Scott Brinker - 16 Sep 2014 17:12
The roles of marketing technologists — including senior chief marketing technologists — still have high variance from one organization to another. In some, they are solo operators, serving as...
WebMD Names Mike Fogarty as Executive Vice President, Consumer Sales and Product Marketing
WebMD - 16 Sep 2014 16:38
How To Solve The Disconnect Between Sales And Marketing
Forbes.com - Ian Altman - 16 Sep 2014 16:12
I had the honor of conducting a workshop at Content Marketing World in Cleveland this past week. Joe Pulizzi and his team at Content Marketing Institute put on a wonderful event. Joe trusted my good...
Why Digital Marketing Has Become the Health-Care Industry's Rx for Revenue
Advertising Age - firstname.lastname@example.org - 16 Sep 2014 14:56
Boston Children's Hospital's Facebook page Could digital marketing help cure the health-care industry? Before the recession, nonprofit hospitals were posting revenue growth of 7% or more, but...