15 September 2014

Engagement Labs' is Taking Social Media Monitoring to the Next Level With Evalue Analytics PRO 2.0
Securities Technology Monitor - 15 Sep 2014 15:17
Visit Las Vegas Marks the 75,000th Brand Page to be added in evalue Analytics Pro's Benchmark TORONTO, ONTARIO -- (Marketwired) -- 09/15/14 -- Engagement Labs ( TSX VENTURE: EL ), a leading...

 

Social Media tracking entertainment industry
Artslink.co.za - 15 Sep 2014 15:12
Dreamcatcher 09/15/2014 16:00:42 Social Media Week Johannesburg tracks how social media is changing the entertainment industry. When it comes to entertainment today, social media and the...

 

First aid for brand protection – tips on how to protect your brand on social media
The Global Marketing Alliance - Sally Hooton - 15 Sep 2014 13:23
Simon Whitehouse (pictured) offers expert advice on avoid the social media pitfalls. Social media presents the modern organisation with many opportunities to better engage with their audiences,...

Apple has no plans to be in social networking, says Tim Cook
Shiny Shiny - Tom Pritchard - 15 Sep 2014 12:09
Rumours have been circulating that Apple is in the final stages of purchasing the social network Path, presumably to try and take on the likes of Facebook and Twitter in the world of social...

 

CAN CONTENT MARKETING CONVERT TO SALES?
Adlip - Adlip Editor - 13 Sep 2014 09:34
By  Irad Eichler  on Wheeldo Whether you’re an entrepreneur trying to expand your startup’s customer base, or you have an established  company but  you’d still like to see your sales grow, you...

 

Inside The Minds Of Millennials: Content Marketing Edition
Media Post - Lauren Weinberg - 12 Sep 2014 23:16
According to a recent Mintel report on marketing to Millennials, this group of digitally savvy and highly engaged consumers will have more than $1.4 trillion in spending power in the U.S. by 2020....

 

Content Marketing Lessons Learned from U2
Business 2 Community - Amanda Clark - 12 Sep 2014 19:13
Even if you’ve never in your life cared about the rock band U2, you may well have heard about their latest escapade: Earlier this week, the group—long associated with Apple, at least since appearing in the company’s classic iPod commercials in...

 

Amid PR Crisis, NFL Searches for New CMO
Advertising Age - eschultz@adage.com - 15 Sep 2014 11:17
The National Football League had a very bad week last week. That much is obvious. What is less clear is how much lasting damage the seemingly teflon league sustained from its bungling of the Ray Rice...


Online Video Marketing Must Be Directed By A Content Strategy
CMO.com - 15 Sep 2014 13:27
The CMO Council’s latest report shows that the two top priorities for brands in the coming year will be social and online video.  Everyone has been focused on social for a while, of course, and it...

 

3 Compelling Trends to Watch in Marketing Automation
Social Media Today - 15 Sep 2014 10:20
In August published the 2014 Marketing Automation benchmark report, covering 53 vendors, complete with vendor rankings (based on end-users) and analyst commentary on each vendor. The marketing...

 

Vocus Marketing Rebrands as OutMarket, Strengthens Marketing Automation Arm
EIN News - 13 Sep 2014 20:42
Today - 16:08 GMT After being acquired by private equity firm GTCR back in May...

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