15 December 2014
 
 
Remember the film Robot starring superstar Rajinikanth? The one where a robot has emotions like human beings? Seems unforseeable now, but who knows, technology may well take us there in the future....
 
  
As longtime readers of my books, blog and posts here in iMedia will tell you, I’m not exactly bullish on mobile advertising. At least not in its current model, which mostly takes the conventions...
 
 
With CIOs and CMOs beginning to work together more closely, Computing sat down with an IT boss and a marketing mogul from Intel to find out more about a how to build a winning partnership. How do IT director Chris Shaw and business marketing manager...

 
  
Sponsored Post Website? Facebook Page? Google+ Page? LinkedIn profile? Today you have many choices about how to get a presence online. It comes down to what is most effective for YOUR business’ goals. Take a look at the pros and cons of website...


 
 
  
You know the importance of diversifying your financial portfolio, but do you apply that same concept to your network of advisors? Just as you cover your bases financially, you need to consult...
 
 
Some think that the brand-as-publisher trend has reached its peak, when in reality it's just getting started. A mere five years ago, Red Bull was an energy drink, not a global media company....
 
 
As brands firm up their 2015 marketing budgets, it is clear that CMOs believe content marketing is important to their businesses , and content marketing is a high priority for branding investment ....

 
  
There will be lots of changes coming to the convergence space in the next year. Here's a look at what's in store and what this may mean for marketers. Change is the one constant we absolutely know will be present next year, and the increasing velocity...

 
  
Inbound marketing and marketing automation is about doing more for less and the follows the same principle discovered by Pareto.  Vilfredo Pareto uncovered a powerful secret hidden in economic..


 
 
  
Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content and enable brands to stand out from the pack in Twitter...
 
 
Share this article: Here's some concrete advice on how to make the most of your funds in the New Year. Whether your  marketing budget  is modest or massive, it's important to make every dollar count. And with the New Year approaching,...

 
  
Swedish carmaker Volvo Car Corp. has changed its strategy for launching cars across the global market, instead of the traditional launch pattern at popular auto shows, the carmaker has planned to...


 
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