24 October 2016
 
By implementing smart marketing strategies for #GivingTuesday -- the nonprofit world's answer to Black Friday and Cyber Monday -- organizations have a great opportunity to maximize donor...
CMOs allocated 3.24 percent of revenue to technology spending for 2016, Gartner analyst Jake Sorofman wrote in his blog. It is very close to the 3.4 percent of revenue CIOs earmark for IT. He was...
In an ideal world, all of Walgreens’ integrated marketing campaigns would drive incremental sales, deliver on the strategic objectives of the program and grow brand equity. But “I can count on one...
The annual awards program returns in search for the top campaigns and communicators of 2016 in the nonprofit and government sectors. New York, NY (PRWEB) October 24, 2016 PR News' Nonprofit PR...
 
AT&T signed a deal to buy Time Warner for $85.4 billion. SAUL LOEB,STAN HONDA/AFP/ AT&T's decision to buy Time Warner has folks on social media joking whether they'll one day see a "Justice League"-"Game of Thrones" crossover. The communications...
 
 
By Gregory Ciotti, marketing at . Ever since American poet John Godfrey Saxe penned the idiom back in 1869, we've been warned that nobody wants to see how the sausage is made. That is, unless...

 
 
ATLANTA , Oct. 24, 2016 /PRNewswire-USNewswire/ -- The American Cancer Society has named Sharon Byers chief development and marketing officer, an expanded role responsible for ensuring brand...
Are you looking to save time when finding and uploading relevant, high quality content to social media? Would you also like to improve the performance of your social media scheduling? In this step-by-step tutorial I’ll show you how you can use...
 
  
In today’s ultra-competitive world of online marketing, you have to find new ways to distinguish your product and services or you’ll get drowned out by the cacophony of digital ‘voices’ that are louder and more attractive than your own. One of the key...
For small and local businesses, it can be hard to stand out against larger nationwide brands. However, content marketing can help your small business attract attention, and for relevant niches in...

   In my recent crusade to learn more about native advertising, I noticed that there is a lot of uncertainty in what native advertising is and how it is executed. While it is clear that publishers have bought into native, how important it is for brands...
 
Brands are working with a new breed of celebrity endorsers — the Internet “influencer.” Usually followed by consumers for expertise on a certain topic, these influencers have large audiences who...
As anyone who travels regularly can tell you, airline marketing often bears little resemblance to the real world of delayed flights, cramped seats and screaming babies. Unless it's first class...
You know those times where you read a book and one line seems to stop you in your tracks and pierce your mind? "You forget what you want to remember, and you remember what you want to forget." -The Road "Anyone who ever gave you confidence, you...
 





 
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