21 October 2016
 
 
 
  
Building a strategy that meets the bottom line is often the hurdle stopping brands from getting ahead with content marketing. To gain insight into the steps needed to create a winning content...
 
  
Last year, only 23% of B2C marketers thought their organization was successful in tracking the ROI of their content programs. New research shows this continues to be an issue, as nearly half of all content marketers admit that measuring ROI will be their...
 
 
MIL OSI Economics – Source: SAP Headline: If you’re a marketer, you’re keenly aware of the value of brand journalism and how it fits into your broader customer engagement strategy. “Brand...
 
 
 
SOCIAL networking giant Twitter is down leaving millions of users unable to access the site. Twitter is used by millions of users each day, and the site outage comes as Playstation Network (PSN) , Amazon and Reddit also went down after a DDos attack. ...
 
  
Upcoming SlideShare Loading in … 5 1. Starter Guide to Social Media for Non-Profits Brought to you by: A Millennial Staffing Agency 2. Does this social media map scare you? 3. Well, we want...
and applying data-driven insights. Even armed with the most innovative and cutting-edge Marketing Automation solutions, marketers still can’t escape the age-old computer science adage of “garbage-in; garbage-out”. Since marketing automation operates...
 
News Feed on Facebook is getting bigger and better. As to why, let Adam Mosseri, VP of Product at Facebook explain. "Over the past many months, we've (Facebook) continued to focus on efforts to...
 
 
 
 
 
Saturday 22nd October, 2016 Health Carousel, a Norwood firm that staffs medical centers nationwide with registered nurses and other health care professionals, has hired former Procter Gamble Co. branding executive John Sebastian as chief marketing...
The phrase information explosion was first used in 1964 as part of a New Statesman article, but the phrase is relevant and even more so in today’s world. According to a study , we are on track to producing 44 zettabytes of data by 2020. Amidst this...
Xerox Their product name was globally accepted to describe a normal business activity. The brand name was a synonym for “photocopying,” and for some reason they tried to change that. After...
Paid search and email marketing lead retailers’ lists of effective customer acquisition channels, but social media and mobile marketing are gaining traction and budgets, according to new research...
Whether your small business is new or old, chances are you've heard about trade shows or considered participating in one. You may have been approached and encouraged by expo organizers to join, too. Whatever your reason is for not joining one yet, know...
 
The concept of native advertising is relatively old and it basically involves advertisements that go hand in hand with the look and feel of the content that they are surrounded with. Ever since the concept of native advertising along with content came...





 
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