20 October 2017

 
 
 
   
I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. Mike invited me because of all the experience in B2B digital marketing I have accumulated at IBM, much of...
 
   
Content marketing is a big part of a brand and its presence online. If it is done right, it will enrich the audience’s experience and build authority and authenticity. But if all a brand has been doing is creating Facebook posts, there may be a need to...
 
   
PR and content have their respective benefits; you can see wins using either approach. But they work better together than they do independently. Vanilla ice cream and chocolate syrup. Peanut butter...
 
 
   
Your Problem You need to prepare your organization for a crisis, and need to learn best practices for getting the job done. Our Solution A crisis communications plan is the first line of defense..
 
   
The concept of brand journalism isn’t all that new, but people are now starting to harness the power it has on today’s massive digital audience. It is just as it sounds, essentially brand marketing through journalism techniques. Brand journalism offers...
 
 
 
   
Balancing the role of a mom and entrepreneur, Kristin Golliher , Founder and CEO of WildRock Public Relations & Marketing , announced big changes for the agency that opened its doors in 2012. Alicia...
 
   
In this blog post, I want to look at the thorny issue of budgeting in video marketing. This is often something we get asked about and keeping a handle on the growing demands of running developed video content campaigns across multiple platforms, is...
 
  
Yokohama Tire Corporation (YTC) has promoted Andrew Briggs to the newly created position of vice president of marketing & product management.  Briggs, who will report to Jeff Barna, YTC’s COO,...
 
   
Cynthia McFadden, Norah O'Donnell, Honoree Michele Norris, Honoree Lisa Caputo, Honoree Deborah Amos and Honoree Sanyia Toiken attend The International Women's Media Foundation's 28th Annual Courage...
 
 








 
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