19 October 2017
 
 
 
  
Blue Chip Marketing was named Creative Agency of Record (AOR) for Daisy Brand, Dallas-based maker of sour cream and cottage cheese. The appointment followed a competitive review to replace incumbent agencies Publicis/Kaplan...
 
   
Executive Summary As discussed in our Content Marketing Plan Methodology, video is just one of the content types popular among marketers today. Video falls under the larger umbrella of “content”...
 
   
Interest in influencer marketing is at an all-time high, and there is no sign of it slowing down. My agency is being inundated with requests from businesses and brands of all sizes daily, all wanting...
 
   
Sponsored Post The relationship between sales and marketing has always gotten a bad rap. After all, both teams share the same ultimate goal, which is driving revenue. The problem is they use different yardsticks to measure their success along the...
 
   
SeaWorld announced 350 staff layoffs this week in order to redirect money to new rides and marketing strategies. In a statement to Fox 5 San Diego, the company said, “We do not take this task...
 
  
How effective is Google AdWords? originally appeared on Quora : the place to gain and share knowledge, empowering people to learn from others and better understand the world . For the past...
 
   
For New York-based Snaps Media Inc., emojis are serious business. The startup helps Fortune 500 companies such as Marriott International Inc. and Nike Inc. extend marketing campaigns to the mobile...
 
 
   
Opinion: ’s changes will allow brands to drive even greater value from influencer-generated content Among ’s more prolific platform updates of late is the ability to amplify influencer posts....
 
  
(Before It's News) written by John Jantsch read more at Duct Tape Marketing This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – ($2,000 value) by...
 
   
The business space has become very competitive in the current world that is mainly run by technology. The internet has become one of the most essential tools used by businesses to be more competitive...
 
  
/ Pro-Trader Daily takes a look at the latest corporate events and news making the headlines for Pitney Bowes Inc. (NYSE: PBI ), following which we have published a free report that can be viewed by...
 
 
   
Veteran PR professional Arthur Solomon has contributed to this space often with a series urging his fellow communicators to follow political news and political talk shows as a method of obtaining a...



 
 
 










 
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