17 October 2017

 
 
 
 
   
What do you do when your organization doesn’t have news to pitch? You create some. That doesn’t require a pricey investment in an analyst report or a charitable contribution for the sake of...
 
   
Tech "We want to be more direct and straightforward as a company," Facebook VP of VR and AR Andrew Bosworth told BuzzFeed News. As Facebook grapples with the unprecedented crisis that's...
 
   
Contributor I write about the marketing change agents challenging the status quo For the past several years, content marketing has been all the rage and has been viewed as a discrete discipline...
 
   
PR and content have their respective benefits; you can see wins using either approach. But they work better together than they do independently. Vanilla ice cream and chocolate syrup. Peanut butter...
 
 
 
   
You probably have several different goals in mind for your marketing plan: increasing traffic, getting more leads, building your brand. But at the end of the day, what matters most to you? The answer...
 
   
Digital drives our planning, but the goal is to disconnect Why do we travel? That was the central question I wanted to answer when I began researching a book about the travel business. Its title, The...
 
  
ROCKVILLE, Md.—Choice Hotels announced a tongue-in-cheek trade marketing campaign for the company’s midscale Sleep Inn brand. The print and digital ads, which debuted across several industry trade...
 
   
LinkedIn is used by over 450 million business professionals worldwide, making it one of the most effective places online for marketers to engage with their target market. LinkedIn is mainly focused...
 
  
WASHINGTON, Oct. 16 -- The National Railroad Passenger Corporation (Amtrak) issued the following news release: J. Timothy "Tim" Griffin joins...
 
  
IRVINE, Calif. , Oct. 17, 2017 /PRNewswire/ -- With the all-new 2018 Rio arriving in showrooms, Kia Motors America (KMA) is launching a comprehensive marketing campaign to reinforce the age-old adage...




 
 










 
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