10 October 2017
 
 
 
   
“Your future depends on many things, but mostly on you.” ~ Frank Tyger If you find our thought pieces on brand strategy and brand management insightful and would like a deeper understanding for...
 
   
Marketing executives recently returned to their alma mater, the University of South Carolina, to give back to the next generation of marketing leaders there: the students. The event, held at the...
 
   
The battle between Instagram and Snapchat for more users and marketing dollars continues its heated pace. This morning, Snapchat introduced a new marketing tool called Context Cards , giving...
 
   
What metrics do you use to define digital marketing success today? Clicks? Traffic? Followers? Leads? Sales? ROI? Notice what these metrics have in common. They all require some action on the part of...
 
  
/PRNewswire/ -- Aflac Incorporated (NYSE: AFL) announced today it has consolidated its U.S. Marketing and Sales teams under the leadership of Michael Zuna , executive vice president, chief marketing...
 
  
When browsing Facebook from your phone, how often have you come across a post in your newsfeed that ‘you-just-have-to’ click? But what if you were to click on it only to be taken to a site that is...
 
 
 
 
  
Recently, Cision published the 2017 Canadian Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits,...
 
   
There isn’t a company out there that doesn’t face crises from time to time. Business owners and PR staff can’t simply ignore a PR problem and hope it goes away with time. While you can make the...
 
   
Ardath Albee of Marketing Interactions, Inc. is one of the most influential marketing strategists around. Her tools and marketing techniques have helped multiple companies find better sales success. Not only is she the CEO and strategist of her own...
 










 
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