09 October 2014

J.D. Power Reports: A Satisfying Automotive Website Experience on a Smartphone Leads to Greater Sharing of Vehicle Information on Social Media, Benefiting the Brand and Website
CEOWorld Magazine - 09 Oct 2014 16:04
WESTLAKE VILLAGE, Calif. , Oct. 9, 2014 /PRNewswire/ -- Auto shoppers using a smartphone are more likely to share vehicle information on social media when they have a satisfying online experience...

 

3 Techniques That Will Double Your Social Media Content With Half the Effort
Entrepreneur.com - Neil Patel - 09 Oct 2014 14:07
Too often, doing social media can become a pain. This is especially true for startup environments, run by busy people with more “important” things to do than post on Twitter and check on Facebook...

 

QuickMobile Introduces Concerto, A New Tool to Help Event Planners Capture and Share Social Networking Activity
BioSpace - By: PRWeb - 09 Oct 2014 13:22
QuickMobile, the recognized global leader in mobile event apps, today introduced a new social networking tracker and engagement platform created exclusively for the events industry. Concerto provides...

When Jeff met Shannon: How LinkedIn's CEO hired his top PR exec
PR Week UK - 09 Oct 2014 16:36

 

Brand USA seeks global PR agency partner
PR Week UK - 09 Oct 2014 14:28
WASHINGTON: Brand USA is accepting proposals for a global media relations agency to promote international travel to the US. The public-private nonprofit organization wants an agency that can tell stories about the US as a "destination of choice for...

 

SanDisk Consolidates US PR With Porter Novelli
Holmes Report - 09 Oct 2014 08:22
MILPITAS, CA — SanDisk has consolidated its enterprise business in the US with Voce/Porter Novelli with additional assignments for the firm in other markets. SanDisk PR head Michael Diamond said...

 

Why B2B Content Marketing Adoption Is Waning
Business 2 Community - Chad Pollitt - 09 Oct 2014 00:01
Let’s start by congratulating and applauding the Content Marketing Institute (CMI) and MarketingProfs for all of the great research they do. The 2015 B2B Content Marketing Benchmarks, Budgets and Trends – North America is their best work yet. Both Joe...

 

Edelman and UTA Form New Experiential And Content Marketing Agency
Media Post - Steve McClellan -
PR Giant Edelman is joining forces with United Talent Agency to create an experiential marketing and branded content firm to be called United Entertainment Group. The joint venture firm...

 

HubSpot Shares Open at $33, Well above IPO Price
Bostinno - Kyle Alspach - 09 Oct 2014 16:41
Shares in HubSpot opened on the New York Stock Exchange Thursday at $32.99, according to Yahoo Finance , a 32 percent jump from the company's IPO price of $25. The IPO raised $125 million to...

 

Google launches Google+ polls, putting its Polar acquisition to use
Venturebeat - Harrison Weber - 09 Oct 2014 16:22
Image Credit: Google Today Google announced a new feature for its second fiddle social network: polls. The introduction of this feature comes with little surprise, as it closely follows Google’s high-profile purchase of Polar , a popular polling...

 

Discover 3 Types of Marketing Automation Engagements for Agencies
Business 2 Community - Lisa Cannon - 09 Oct 2014 14:25
The economy has recovered a bit, but it’s still a very competitive environment for marketing agencies, with thin margins … and thinner client loyalties. An increasing number of agencies are turning to marketing automation to gain a strategic advantage in...

 

BrightFunnel Raises $2.5 Million for a Predictive 'Analytics Cloud' for B2B Marketers
Michigan Live - 09 Oct 2014 09:01
New investment from Resolute Ventures, Bloomberg Beta, Crosslink Capital and Tekton Ventures to fuel product development, sales and marketing of its industry's first "analytics cloud" application for...

 

Google launches Primer app to get startups up to speed on marketing, PR and search advertising
Atlanta Journal And Constitution - The Next Web - 09 Oct 2014 17:05
Google is looking to bridge the gap between the complexity of its ad...

 

Marketing Magazine names Top 30 Under 30
Citytv - Sarah-Joyce Battersby - 09 Oct 2014 16:54
Top (insert number here) under top (insert age here) lists rarely inspire feelings of accomplishment, except in those listed, and Marketing...

 

Lego ends marketing deal with Shell in wake of Greenpeace campaign
South China Morning Post - 09 Oct 2014 15:37

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