07 October 2014

5 Ways to Fix Your Social and Content Marketing Problems
Social Media Today - 07 Oct 2014 06:44
When I spelled out the failures of social media and content marketing in the first part of this post, the purpose of all this gloomy background data was not to be discouraging, but rather to make the...


"Good Morning America" anchor Robin Roberts receives Cronkite Award for Excellence in Journalism
Individual.com - 07 Oct 2014 06:12
By Andrew Nicla October 6, 2014 at 6:44 pm Robin Roberts accepts the 31st Walter Cronkite Award for Excellence in Journalism from ASU provost Dr. Robert Page during a luncheon at the Sheraton...

 

Photography, Mobile Technology and Social Media Combine to Increase Brand Awareness, Generate Revenues
Hospitality Net - 07 Oct 2014 13:35
Adding Mobile Photo Share by RoamingAround to the 2015 budget will heighten customer engagement, boost revenues and improve CRM via mobile incentives, redemption offers, surveys, 'Cause' marketing...

Twitter and MIT Link for Social Media Understanding
MrWeb - 07 Oct 2014 12:02
Twitter is donating $10m over the next five years to help The MIT Media Lab create a new division to explore how people use social media networks. MIT (The Massachusetts Institute of Technology)...

 

Atlantic City spreads the word via social media
Examiner.com - Rick Limpert, Atlanta Gadgets Examiner - 07 Oct 2014 11:45
Atlantic City is taking social media seriously and seeing results. "It's not an option any more, it's a necessity." That sentence is currently being uttered by every CVB, meeting planner and...

 

Fifth Third Soaks Up Social Media Success Finding Jobs for Customers
The Financial Brand - Nicole Johnson, Management Supervisor at MediaLogic - 07 Oct 2014 10:09
By In early 2012, Fifth Third Bank piloted a service designed to help to its unemployed mortgage customers find a job. These were people who genuinely wanted to work, but were struggling to keep up...

 

Mumbrella Social Media Academy returns for final time in 2014
Mumbrella - 07 Oct 2014 02:35
Mumbrella’s advanced course in the use of social media for marketing and communications is to return for its final outing of 2014 in a fortnight’s time. The Mumbrella...

 

Should PR Pay Attention to Derek Jeter’s ‘The Players’ Tribune?’
Media Bistro - Nancy Lazarus on October 7, 2014 11:10 AM - 07 Oct 2014 16:39
Last Wednesday’s launch of the Derek Jeter-founded , a digital forum for athletes, scored a home run from a media coverage standpoint. Later that day, key editorial and marketing executives involved...


Facebook opens its Audience Network to all advertisers worldwide
Venturebeat - Ruth Reader - 07 Oct 2014 16:22
Today Facebook launched its mobile ad network, Audience Network. The network is open to any advertiser as well as third party app developers that want to use Facebook’s targeting data. In addition to widely launching the network, Facebook is also...

 

HangIt Raises $6.2 Million Seed Funding To Disrupt Mobile Marketing
Venturebeat - 07 Oct 2014 14:16
Check out our  press release hub , powered by Business Wire. It's a one stop shop for industry announcements to help you stay on top of the latest technology and investment trends. Get the scoop  here . NEW YORK–(BUSINESS WIRE)–October 7, 2014– HangIt,...

 

Marketo Launches Research Institute
MrWeb - 07 Oct 2014 13:13
Marketing automation specialist Marketo has launched a research center, which will combine insights drawn from its more than 3,300 customers with primary research conducted in collaboration with...

 

The Secret To Bud Light's Millennial Marketing Success
Forbes.com - Jeff Fromm - 07 Oct 2014 16:03
On September 8 th Anheuser-Busch invited 1,000 millennials who were “up for whatever” to spend the best weekend of their lives in Whatever, USA.  Citizens of Whatever, USA partied with celebrities,...

 

Cognizant to acquire US-based digital marketing company Cadient Group
VC Circle - 07 Oct 2014 14:17
IT services major Cognizant Technology Solutions Corp is acquiring digital marketing company Cadient Group, which offers services to a broad spectrum of life sciences companies in the pharmaceutical,...

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