06 October 2014

HubSpot increases proposed IPO deal size
Nasdaq - 06 Oct 2014 14:25
HubSpot, which provides a cloud-based marketing automation platform to SMBs, raised the proposed deal size for its upcoming IPO on Monday. The Cambridge, MA-based company now plans to raise $115...

 

HP confirms plan to split company
Atlanta Journal And Constitution - Venture Beat - 06 Oct 2014 12:10
Hewlett-Packard confirmed on Monday that it will...

Fortune’s Most Powerful Women Summit will be held October 6-8, 2014 in Laguna Niguel, California.             http://for.t/1uESewL

The State of Automotive Content Marketing
Adweek Online - 06 Oct 2014 14:11
Drivers of success for 2015 By Contently Sponsored Illustration: Kyle Fewell When Jerry Seinfeld turned his obsession with vintage cars into a Web series in 2012, Acura jumped on board. Years...

 

Hill+Knowlton Strategies Strengthens New York Flagship with Finance, Banking and Journalism Veteran Chris Winans
Stockwatch - 06 Oct 2014 15:52
NEW YORK -- (Business Wire) Chris Winans is joining Hill+Knowlton Strategies to be the new general manager of the global communications consultancy’s flagship New York office,...

 

Social media and mobile: How people get their news and what they do with it
Austin American Statesman - Bleacher Report - 06 Oct 2014 14:54
Two quick notes on how people get their news and how they share...

 

5 Ways You Can Help Your Employees on Social Media
Social Media Today - 06 Oct 2014 13:51
Quite a few have also discovered the potential of getting their employees involved, as ambassadors, thought leaders and so on. But they have not been as quick when it comes to helping their employees...

 

The Drum launches Social Buzz Top 50 nominations to identify best individuals in social media marketing
The Drum - 06 Oct 2014 13:15
The Drum has opened nominations for its Social Buzz Top 50, which will celebrate the 50 most influential individuals in social media marketing. To be considered for inclusion, nominees must have have shown leadership and innovation in their sector,...

 

Former Nokia executive to bring fresh perpective to Kodak's marketing strategy
Display Talk - 06 Oct 2014 15:13
Kodak has appointed a former Nokia vice-president as its chief marketing officer and senior vice-president for corporate marketing. Steven Overman, who is also a published author and was one of...

 

Marketing Content: More Is Not Better
CMO.com - 06 Oct 2014 14:14
As CMOs develop increasingly sophisticated views about the value of marketing content, it seems the media—which forward-thinking marketers started out trying to emulate—are rapidly dumbing down their...

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