03 October 2014


Chief Marketing Officer John Chandler of MassMutual said the company's high-profile advertising campaigns reinforce the direct relationship with policyholders that underlie the mutual form of...


Today - 12:13 GMT Healthcare Hospice Care Consultant (Healthcare Marketing) Hospice of Washington...


The signs are there that it is becoming easier for marketers to demonstrate the business case for brand building on mobile, a shift brought into sharp focus this week by the announcements of Facebook and Google.  The improvements to analytics across...


LinkedIn is now ranking universities based on the university’s ability to deliver on the promise of getting a desirable job after graduation. LinkedIn has analyzed the employment patterns and career...


Credit: Ron Antonelli/Bloomberg Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price...

How SEO Works in a Content Marketing Framework
Atlanta Journal And Constitution - 03 Oct 2014 12:00

 

We’re looking for a senior editor and a community manager
Venturebeat - Jason Wilson - 03 Oct 2014 17:07
Above: Dean Takahashi's opening remarks at GamesBeat 2014. Image Credit: Michael O'Donnell/GamesBeat 0 With the news that our intrepid leader, GamesBeat editor-in-chief Dan “Shoe” Hsu, is leaving, it’s time to think about what’s next. And what’s...

 

5 Travel Brands Winning on Social Media for the Week Ending October 3, 2014
Skift - Joyce Manalo, Skift - 03 Oct 2014 18:15
Much of the noteworthy social media activity came from the airline sector this week. The brands were not the usual suspects, with the exception to KLM. Airlines usually gain new followers from...

 

Crock-Pot looks to capitalize on selfies for social media contest
Retailing Today - Vivian Lee - 03 Oct 2014 16:11
Now in its fourth consecutive year, the Crock-Pot brand’s Ultimate Crock-Pot Crock-Star contest has kicked off with a twist. The brand hopes to capitalize on America’s selfie obsession. This year’s...

 

Security breach fatigue: So many hacks that nobody cares anymore
Venturebeat - Ruth Reader - 03 Oct 2014 18:46
Image Credit: David Goehring Do you feel exhausted when you hear about compromised bank and retail accounts? You may suffer from Security Breach Fatigue. An SEC filing  yesterday revealed that 76 million households and 7 million businesses were...

 

Why the war between Google and Europe is only getting worse
Venturebeat - Chris O'Brien - 03 Oct 2014 16:02
Despite Google’s efforts to whip up support in Europe, the company continues to lose ground on a number of fronts. European policy makers have hammered the search giant in recent years over privacy and antitrust issues. Google has reportedly doubled...

 

Effective digital marketing through integrated campaign management
MediaBUZZ - roger@mediabuzz.com.sg - 03 Oct 2014 08:49
Users nowadays are to be found in a variety of digital channels, which increases the complexity of the customer journey. Enterprises must be present in all those channels when they plan their...

 

Houzz raises $165m funding round
Red Herring - Red Herring Editorial Team - 02 Oct 2014 20:03
Series B Appboy , a marketing automation service for apps, has closed a $15 million oversubscribed Series B funding round, led by InterWest Partners. Icon Venture Partners, Blumberg Capital, T5...

 

European regulators approve Facebook’s $19 billion deal for WhatsApp
Venturebeat - Chris O'Brien - 03 Oct 2014 11:44
Image Credit: Illustration: Eric Blattberg / VentureBeat 0 After months of scrutiny, European Union antitrust regulators on Friday approved Facebook’s $19 billion acquisition of WhatsApp. In a statement, European Competition Commissioner Joaquin..

 

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