NBA, Kia Motors America continue multiyear marketing partnership
Atlanta Business Chronicle - Phil W. Hudson - 28 Oct 2014 15:10
Kia Motors America Inc. extended its multiyear marketing partnership with the National Basketball...
Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's 'Last Mile'
Atlanta Journal And Constitution - 28 Oct 2014 13:54
The "last mile'' in marketing connects a customer to the seller through...
Meineke heads top merchants for local relevance in mobile marketing
Mobile Commerce Daily - Michael Barris - 28 Oct 2014 13:44
Meineke Car Care Centers’ ability to drive foot traffic with locally relevant content pushed it to the head of a list of 150 national brands competing effectively in local markets, according to a...
3 Ways To Integrate Microcontent Into Your Marketing Plan
CMO.com - 28 Oct 2014 12:24
Online attention spans are short. The constant “pop” of incoming Facebook messages, the “ding” that accompanies reminders, and new email notifications distract us to no end. Consumers have little...
ABC Family Taps Former VH1 Exec Nigel Cox-Hagan As SVP Marketing
Deadline.com - The Deadline Team - 28 Oct 2014 17:27
Veteran marketing exec Nigel Cox-Hagan is moving to ABC Family as SVP Marketing, Creative and Branding. He replaces Michelle Walenz, who exited about two weeks ago to explore new options after a...
Marketing and Online Community Coordinator | American Statistical Association
Associations Now Magazine - 28 Oct 2014 16:56
The American Statistical Association, a non-profit professional society located in Old Town Alexandria, has an immediate opening for a highly organized, articulate, personable staff member to support...
The future of customer service will be text-based, says Marketing Director
CCFOnline - Jack Dutton - 28 Oct 2014 16:48
Share the post " " The marketing director of a leading multi-channel platform company believes that the future of customer service will be text-based. Susannah Richardson, who works at...
DMA14: Magic Johnson says knowing customer is at heart of marketing success
Fierce CMO - Tequia Burt - 28 Oct 2014 15:42
San Diego—Magic Johnson moved successfully from the basketball court to the boardroom and has plenty to share with marketers of all stripes. His message delivered during the keynote of DMA2014: "Know...
iOS App ContactSaver Turns Email Signatures Into Address Book Contacts
TechCrunch - Sarah Perez - 28 Oct 2014 14:35
One of the handiest “set-it-and-forget-it” tools I have at my disposal is the automated address book updater from Evercontact ( previously WriteThatName ). The subscription-based service...
10 Customized LinkedIn Communication Tactics That Will Increase Response
CRM Guru - Paul Mosenson - 28 Oct 2014 14:10
Are you getting the most out of your LinkedIn account? This professional social media giant boasts 240 million active users, 79 percent of which are age 35 or older and earn an income of more than...
When and How to Use Autoresponders
Small Business Trends - Matt Mansfield - 28 Oct 2014 12:51
If your small business wants more customer conversions (i.e. sales), then learning when and how to use autoresponders is a step in the right direction. These pre-scheduled emails, usually one or more in a series, are triggered by customer behavior and...
Demandbase Announces Second Annual Marketing Innovation Summit for B2B at AT&T Park
Individual.com - 28 Oct 2014 12:15
Demandbase, the leader in B2B Marketing Cloud solutions, today announced its second annual Marketing Innovation Summit for B2B, which will be held on April 29-30 at AT&T Park in San Francisco. The...
Orion Engineered Carbons Launches Online Newsroom
MoneyShow.com - 27 Oct 2014 22:13
Orion Engineered Carbons S.A. ("Orion" or the "Company") ( NYSE: OEC ), a worldwide supplier of specialty and high-performance carbon black, has launched a new online InvestorHQ on its..
How Executives Use LinkedIn Publishing To Drive Organizational PR Goals
Business 2 Community - Arik Hanson - 28 Oct 2014 13:12
Two weeks ago, I talked about content strategy with a group of fine folks at the Fort Worth PRSA chapter meeting. As part of that presentation, we talked about a number of steps to set your content strategy. Conducting a content audit, identifying your...
Facebook is a misleading advertising network that promotes an out-dated approach to social media
CIPR - Michael White - 28 Oct 2014 13:03
It’s becoming increasingly difficult to recommend Facebook as part of a social media strategy. Here’s why. In September 2012 Facebook announced that they were making changes to the way content...
Six things Nonprofits Need to Know About Social Media
Inc.com - Murray Newlands - 28 Oct 2014 12:27
GROW BY @murraynewlands When nonprofits engage on social media platforms, the desired "engagement" typically results in a donation. Let's fa