24 October 2014

Buffalo Bills Combine Social Media and Fantasy Football to Find New Fans
Adweek Online - Michelle Castillo - 24 Oct 2014 12:14
In early October, the Buffalo Bills and Independent Health issued a six-week competitive diet and exercise challenge for the football team's fans. Housed on a custom Spark People website , the...


Jackson Hole Digital Marketing Agency New Thought Media Gains Clients with Innovative Approach to Social Media
Vision Monday - 24 Oct 2014 08:13


College Football Conference Enlists PR Firm for Marshall Playoff Pitch
Odwyer PR Daily - Greg Hazley - 24 Oct 2014 15:58
Conference USA , a southern collegiate athletic division, has enlisted Brener, Zwikel & Associates of Los Angeles to make the case for Marshall University's selection in the first College Football...


All of a sudden, media monitoring has become the hottest game in town
The Drum - Barry Dudley - 24 Oct 2014 17:13
Over the two years or so we’ve been doing this blog, we’ve written many times about both data and the changing world of PR. Data is, as my colleague Tony observed last week in this very column , the driver behind much of this year’s M&A activity. And...



 

Zignal Labs scoops up $10.7M because brands will still pay for social media monitoring tools
Atlanta Journal And Constitution - Venture Beat - 23 Oct 2014 12:10
Zignal Labs is a San Francisco-based company that helps brands...

 

Getting Down to Business: Nurturing Leads
Business 2 Community - Sherry Lamoreaux - 24 Oct 2014 13:07
Serial entrepreneur and small business expert David Weatherholt is the host of Getting Down to Business ® , a radio talk show focused on the small business. Recently he interviewed Aaron Bolshaw, Act-On’s Group Manager of Database Marketing, about the...

 

What’s under the hood in the HP Marketing Hub?
CRM Guru - Ian Michiels - 24 Oct 2014 17:43
A marketers guide to navigating “what’s cool” about HP’s Marketing Hub Here’s a sure way to get a shrug: ask the average marketer what the HP Marketing Hub entails. It’s hard to believe a company...

 

3 Tips from Heineken's Digital Marketing Team
Inc.com - Michael Rovner - 24 Oct 2014 15:30
INNOVATE Heineken Brews up 3 Digital Strategy Tips BY @RovnerMichael Take a page out of the Heineken digital strategy book. "The power of digital is that it can solve...




 

Tips From The 'Masters Of Marketing'
CMO.com - 24 Oct 2014 13:26
This week’s "CMO Wants To Know" is based on our attendance at the ANA’s "Masters Of Marketing" event, in Orlando, Fla. Also in attendance, and presenting at last week’s event, were CMOs from...

 

Communications / Marketing Director - Climate Change, Greenhouse Gas
Environmental Expert - 24 Oct 2014 06:21
Webuild ( www.webuildstaffing.com ) is seeking Communications / Marketing Director to lead a long term, greenhouse gas (GHG) reduction marketing and technical study campaign throughout the Asian and...

 




 
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