13 October 2014

Maker Studios CEO says Disney had to buy them to “remain relevant”
Venturebeat - Chris O'Brien - 13 Oct 2014 12:38
Above: Ynon Kreiz of Maker Studios speaking at the 2014 VidCon at the Anaheim Convention Center in Anaheim, California. Image Credit: Gage Skidmore When Disney plopped down $500 million earlier this year to buy Maker Studios , it felt like one of those...
 

Twitter to unveil details of money transfer service with French bank
Venturebeat - Chris O'Brien - 13 Oct 2014 10:30
Image Credit: Garrett Heath Twitter plans to reveal details on Tuesday of a new money transfer service it plans to launch with one of France’s most digitally savvy banks. European media have been invited to a press conference in Paris on Tuesday...
 

MPB2B: Determining content marketing ROI can be done with a simple algebraic equation, says Penn
Fierce CMO - Tequia Burt - 13 Oct 2014 15:00
Boston—During his presentation at the 2014 MarketingProfs B2B Forum, VP of Shift Communications Christopher Penn said determining the ROI of B2B content marketing boils down to simple math. "Gather...

Content Marketing Institute Launches First-Ever Content Marketing Podcast Network
Scottrade - 13 Oct 2014 14:08
New One-Of-a-Kind CMI Podcast Network Debuts CLEVELAND, Oct. 13, 2014 /PRNewswire/ -- Don't have time to read the latest marketing news or all those marketing-how-to books piled up on your...
 

In the Name of Content Marketing, Leo Burnett to Share Client Work With Huffington Post
Advertising Age - msebastian@adage.com - 13 Oct 2014 13:58
Arianna Huffington The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The...
 

Social media millionaires making splash at Lake Tahoe
Tahoe Daily Tribune - Kevin MacMillan - 13 Oct 2014 17:31
INCLINE VILLAGE, Nev. — Silicon Valley’s newest crop of social-media millionaires are finding safe haven for their fortunes — and their families — at Lake Tahoe. Sales of high-end real estate at...
 

The 1st Online Law Enforcement Social Media Conference Ever Offered
EIN News - 13 Oct 2014 16:57
Join hundreds of other LESM and police professionals for this one of a kind conference! Law Enforcement has a duty to train its personnel professionally by the best available means, but also to...
 

MassMutual Refines Social Media Strategy
Brandchannel.com - 13 Oct 2014 15:12
MassMutual has launched a social media campaign with a theme that everyone can agree with: "Love Is A Gift." At the same time, the giant life insurer is adding to a playbook in which it has stretched...
 

Wyke Farms’ ’Free Cheese Friday’ social media campaign awarded trade mark protection
Farm Business - 13 Oct 2014 14:19
Published 13 October 2014 - 14:01 Wyke Farms, the UK’s largest independent cheese producer and milk processor, today announces that its ‘Free Cheese Friday’ social media campaign has been awarded...
 

9Lives Launches Social Media Campaign Starring Morris The Cat
Media Post - Tanya Gazdik Irwin - 13 Oct 2014 06:27
9Lives is launching a campaign that reinvents the iconic Morris the Cat. From Batman to Bond, consumers seem to respond to the cinematic "reboot" -- the practice of taking well-known characters...
 

Social business is the future of public relations, says CIPR President
CIPR - 13 Oct 2014 10:53
Stephen’s speech at the PRSA International conference in Washington DC is part of a broader initiative for 2014 that has seen the...
 

Be Ready for 2015! Attend SMX Social Media Marketing – Early Bird Rates Expire Friday
Search Engine Land - Search Engine Land - 13 Oct 2014 17:08
In less than 90 days, 2015 budgeting will be complete, Black Friday will be a distant memory, and new marketing objectives will be the measure of your success. Be ready! Hone your paid, earned,...
 

Nestlé launches new Rolo marketing campaign
Talking Retail - 13 Oct 2014 14:01
Nestlé Confectionery chocolate brand Rolo is launching a new marketing campaign, which once again asks the nation the iconic question ‘Do you love anyone enough to give them your last Rolo?’ Five very different and unique short videos have been...

 

Five Important Digital Marketing Elements To Consider
Forbes.com - Newtek - The Small Business Authority - 13 Oct 2014 14:20
For a business to succeed in today’s world, it is important to have a strong digital footprint within the internet. Therefore, when a business is defining its marketing plan, it must incorporate a...

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