01 October 2015
 
 
  
Telemundo is keeping pace with high rates of mobile adoption in its target audience by developing a Spanish-language news app especially designed for smartphones and Apple Watch. The “Noticias...

 
 
It's interesting to see on eMarketer some predictions from Spear Marketing Group on which types of technology B2B marketers in the U.S. are expecting to find important this year and next, as well...
 
 
This is not new but it's worth sharing given the current focus on ad blockers and the resultant hand wringing among marketers and agencies renewing their focus on "unblockable" native advertising...

 
  
Famed sports journalist Stuart Scott’s status in the news realm will be immortalized at his alma mater this year. READ: Stuart Scott To Be Honored With The Clio Sports Lifetime Achievement Award ...

 
  
Brands are increasingly using editorial content to engage with consumers. It is now possible to buy so-called ‘native’ advertising on sites from Buzzfeed to The Guardian, Facebook to Twitter. The idea is that these adverts look so much like content...
 
  
With the #ThinkContent Tour making a stop in San Francisco on October 8, NewsCred caught up with panelist and speaker Annie Katrina Lee , content marketing lead at Pinterest , for her thoughts on content discovery and curation. (You just may want to Pin...

 
  
By - September 29th, 2015 HSBC, AT&T, Red Bull, and Cisco make the case for putting quality content first. In an online environment where advertising is being attacked by more sophisticated...

 
 
 
Share this article: This week's introduction of Customer Match by the Sultan of Search is long overdue, say marketing tech insiders. Perhaps no technology introduction over the past five years has had a bigger impact on marketers both big...
 
  
Almost everyone has a mobile device for personal use. Many people say they can’t live without them. Researchers say up to 60 percent of the people on the streets are looking down at them. But do...
 
  
A study found many news sites use more data to load ads than stories on smartphones. More than half of the data smartphone owners use when browsing news websites comes from ads, according to an...
 
  
You’re creating your new app, your new software, or your new restaurant. You’ve been at it for months. Suddenly, you look up. Oh no! You need social media. You have to spread the word! But you have nothing! What to do, what to do? After all, 72% of all...
 
  
When it comes to energizing your ecommerce presence, there are many strategies open to you, but the one piece of the digital puzzle that cannot be overlooked is the power of social media—and this is even more true every year that goes by. A strong social...
 
 
The dynamic and shifting world of social media is so alive, it’s a marketer’s dream and nightmare at the same time. The challenge of keeping up is big, but the power of possibly going viral is a...
 
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