09 November 2016
 
 
  
For the past 16 months, this election has provided a veritable textbook of knowledge for PR practitioners. Here’s a recap of the most evident lessons learned: • Never email any sensitive...

  Facebook might be gunning for LinkedIn's recruiting business with ways for business Pages to promote job listings A new Jobs feature may help companies drive traffic to their Pages beyond just...
 
  
individuals who indicate an interest in your website or content. As digital marketing automation creates a user profile, relevant, and personalized messaging is more attention getting and generates...
 
 
 
  
By Abbi Whitaker Let's say you walk into your favorite tavern and order a bottle of your favorite craft beer. Almost by magic, an open bottle appears before you -- except it arrives 30 minutes after you placed your order. The problem isn't with the...
 
  
Holiday how-to articles or videos, a look back and ahead, and any of several quirky holidays offer plenty of opportunities to create engaging content in December 2016. When you entertain or inform...

   While retailers are getting ready for Black Friday, nonprofits are prepping for Giving Tuesday. Started in 2012, Giving Tuesday is a global day of giving that nonprofits can rally around to boost donations. Giving Tuesday is the Tuesday that follows...
 
 
  
Digital marketers are more enabled than ever to do pretty much anything on the web in their pursuit of getting more eyes, leads, and eventual customers. Countless tools exist that are intended to make a marketer’s life easier and more efficient, but no...
 
 
For all the talk of the new era of politics or media, the election of Donald Trump is a true triumph for the traditionalist marketer. America has rejected Hillary Clinton’s pitch for continuity in favour of Trump’s battle cry for change, a “beautiful...

    Marketing budgets in the United States and United Kingdom are expected to increase year-over-year for the third consecutive year, according to a report released Tuesday by Gartner.  More than half...
 






 
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